本书以西方主流经济学理论为基础，探讨旅游活动的经济问题。前六章主要从需求和供给等微观经济层面分析旅游活动，具体包括导论、旅游需求、旅游供给、旅游市场机制、旅游产业结构—行为—绩效分析、政府在旅游发展中的作用；第七章简要分析旅游企业会计与旅游经济影响。本书在每章开头通过思维导图与学习目标呈现该章知识要点及各要点间的逻辑关系，以帮助读者全面掌握内容。
This book, based on Western mainstream economic theory, examines the economic issues of tourism activities. The first six chapters mainly analyze tourism activities from microeconomic perspectives—demand and supply—including the introduction, tourism demand, tourism supply, tourism market mechanisms, tourism industry SCP analysis, and the government’s role in tourism development. Chapter 7 provides a brief analysis of tourism enterprise accounting and the economic impact of tourism activities. Each chapter begins with a knowledge graph and learning objectives to outline key concepts and their logical relationships, facilitating a comprehensive understanding for readers.
Chapter 1 Introduction /001
Section 1 What Is Tourism? /002
Section 2 Tourism Activity and Tourism Economic
Activity /008
Section 3 Formation of Tourism Economics /016
Chapter 2 Tourism Demand /023
Section 1 Complexity of Tourism Demand /024
Section 2 Measuring Tourism Demand /027
Section 3 A Model of Maximum Utility for a Tourist /032
Section 4 Principles of Tourism Demand /036
Chapter 3 Supply of Tourism /045
Section 1 An Introduction to Tourism Enterprises /046
Section 2 Tourism Attractions /052
Section 3 Airlines /061
Section 4 Accommodations /069
Section 5 Tourism Intermediaries /074
Section 6 Tourism Destinations /080
Chapter 4 Tourism Market Mechanism /085
Section 1 Contradiction Between Tourism Supply and
Tourism Demand /086
Section 2 Pricing Tourism Services /088
Section 3 Fluctuation of Tourism Market /093
Section 4 Competitiveness of Tourism Destinations /098
Chapter 5 SCP Analysis of Tourism Industry /109
Section 1 An Introduction to Industrial Organization Theory /110
Section 2 Market Structure of Tourism Industry /116
Section 3 A General Discussion about Market Behaviors /125
Section 4 Market Behaviors of Tourism Firms /136
Section 5 A General Discussion about Market Performance /141
Section 6 Market Performance of Tourism Industry /147
Chapter 6 Government Roles in Tourism Development /155
Section 1 Market Failure and Economic Functions of
Government /156
Section 2 Chinese Characteristics of Government Involvement
in Tourism Economy /159
Section 3 Tourism Industry Public Policy /165
Section 4 Tourism Industry Management /169
Chapter 7 Accounting of Tourism Firms and Economic Impact
of Tourism /175
Section 1 CVP Analysis of Tourism Firms /176
Section 2 Financial Reporting and Analysis of Tourism Firms /183
Section 3 International Comparisons of Tourism in GDP /190
Section 4 Tourism Multipliers /196
Section 5 Tourism Investment and Employment /200
Section 6 Measurement on Economic Influence of Tourism
Activities /206
References /212
词汇表 /214
