工商管理英语高级阅读教程

本教程是在当今世界经济全球化的大背景下，为满足广大工商管理专业学习者及从业人员在英语学习上的迫切需求而精心编写的。选材注重知识性、趣味性、经典性、权威性、思想性、创新性以及思政元素的有机融入，具有明显的时代感、新鲜感。旨在提供系统的、实用的英语学习资源，帮助读者在提升英语水平的同时，深入掌握工商管理领域的专业知识。本教程的适用对象主要是工商管理类本科高年级学生、MBA/EMBA 学生、工商管理类硕士/ 博士研究生等，同时也适用于具有一定英语基础和相关工商管理知识背景的专业人士、学者以及对此领域感兴趣的读者。

卜泽艳，辽宁大学外国语学院教授，长期从事公共外语教学与研究工作，尤其擅长国际关系和国际经济方面的外文教学与研究，并始终奉行语言技能必须依托专业知识的教学理念。曾作为国家公派访问学者在加拿大不列颠哥伦比亚省留学和工作，曾赴美国明尼苏达州做中国文化教学和传播工作。

Chapter 1 MARKETING Section A Text 5 Ways Marketing Leaders Can Drive More Value in 2022 Section B Additional Reading Digital Marketing Trends that Are Changing the Way We Market to Consumers Chapter 2 HUMAN RESOURCE MANAGEMENT Section A Text Job Seekers: Get HR on Your Side Section B Additional Reading New Research: The Skills That Make an Entrepreneur Chapter 3 ACCOUNTING Section A Text The Management Accountant and Customer Profitability Section B Additional Reading The Management Accountant and Non financial Information Chapter 4 LOGISTICS Section A Text The Road Ahead: Logistics Industry Predictions for 2023 Section B Additional Reading The Physical Internet Chapter 5 CORPORATE CULTURE Section A Text How to Build a Positive Company Culture Section B Additional Reading The Importance of Corporate Culture to Merger Success Chapter 6 BUSINESS ETHICS Section A Text Powerlessness Corrupts Section B Additional Reading Learn about Business Ethics Chapter 7 THE ART OF LEADERSHIP Section A Text Five Leadership Lessons You Won't Learn in B-School Section B Additional Reading Leadership Styles Chapter 8 TEAMWORK SPIRIT Section A Text Team-Building Exercises for Tough Times Section B Additional Reading Building Team Performance Chapter 9 COMMUNICATION AT WORK Section A Text Will You Be My Friend Section B Additional Reading Organizational Skills in the Workplace Chapter 10 THE DEVELOPMENT OF ENTERPRISES Section A Text Dynamism Rules: A Plan for Reinstating Effective Competition Section B Additional Reading How to Go from Small to Super