高级综合商务英语(1)(第二版)

《高级综合商务英语1（第二版）》为商务英语专业（方向）高年级教材，选用经济、管理等领域的语篇材料，扩大学生的商务知识面，培养学生的语言综合运用能力、语篇鉴赏能力、逻辑思维能力和在商务环境中分析、解决实际问题的能力。导入采用漫画、表格、小故事、案例等多种形式，巧妙地导入单元主题，突出趣味性、多样性和启发性。选材选用融知识性、趣味性和时代性为一体的阅读材料及典型商务案例，语言纯正、见解深刻。练习强调听、说、读、写、译等语言技能的综合训练，练习采用“情景介绍（situation）+任务（task)”模式，场景、角色、观点和语言力求真实，具有代入感。

Unit 1 Film Industry Text A The Harry Potter Economy Text B China's Investment in Silver Screen Unit 2 Green Economy Text A A Sustainable Path to Prosperity Text B Green Logistics: What It Is and Why It Matters Unit 3 Digital Economy Text A Disruptive Innovation—The Four Tiers of Digital Transformation Text B How to Turn a Supply Chain Platform into an Innovation Engine Unit 4 Creativity and Innovation Text A The Postmodern Craving for Creativity Text B Design Thinking Unit 5 Commercial Litigation Text A Forced Arbitration: A Clause for Concern Text B The McDonald's Coffee Lawsuit and Now, the Rest of the Story... Unit 6 Mass Customization Text A BMW Drives Germany Text B How Mass Customization Is Changing Our World Unit 7 Crisis Management Text A A Crisis Made in Japan Text B Crisis Management in Belgium: The Case of Coca Cola Unit 8 Internet and Our Life Text A How “Buy Online, Pick Up In Store” Gives Retailers an Edge Text B Has the Internet Brought Us Together or Pulled Us Apart? Unit 9 Career Planning Text A How to Change the World Text B How Will You Measure Your Life? Unit 10 Entrepreneurship Text A Can Red Wine Help You Live Forever? Text B An Interview with Tim Ferriss—Author of The 4 Hour Workweek