Unit 1 Management
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A What Is Management?
Text B True Leadership and Teamwork
Section C Extending Your English
I.Approaching the reading skill:Interpreting texts by going outside it(整体理解篇章结构)1
II.Applying the reading skill:Being Hard or Soft?
III.Job skill:Reading and understanding intemal communication texts(读懂公司内部交流文本)
Section D Self-evaluation
Unit 2 Budgeting
Learning Objectives
SectionA Lead-in
Section B Embracing English
Text A Prepare a Working Budget for Business Success
Text B Budgeting
Section C Extending Your English
I.Approaching the reading skill:Interpreting texts by going outside it(整体理解篇章结构)2
II.Applying the reading skill:The Benefits of Budgeting
III.Job skill:Reading and understanding short texts from business settings(读懂商务活动相关文本)
Section D Self-evaluation
Unit 3 Employee Benefits
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A What Is Employee Welfare?
Text B Objectives ofEmployeeWelfare
Section C ExtendingYour English
I.Approachingthereading sldU:Tellingopinionsfromfacts(分辨观点与事实)1
II.Applying the reading skill:Google Benefits and Day Care
III.Job skill:Reading and understanding business letters(读懂商务信函)1
Section D Self-evaluation
Unit 4 E-business
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Optimizing the E-business
Text B Pros and Cons of E-business
Section C Extending Your English
I.Approachingthe reading skill:Tellingopinionsfromfacts(分辨观点与事实)2
II.Applyingthe reading skill:E-businessDreamMergers
III.Job skill:Reading and understanding business letters(读懂商务信函)2
Section D Self-evaluation
Unit 5 Foreign Trade
Learning Objectives
Section A Lead.in
Section B Embracing English
Text A What Is International Trade?
Text B Advantages&Disadvantages ofIntemational Trade
Section C ExtendingYonrEnglish
I.Approaching the reading skill:Summarize the main idea of the text(概括文章大意)1
II.Applying the reading skill:Prepare Your Product for Import/Export
III.Job skill:Readingandunderstandingvisualinformation--tables(读懂表格)
Section D Self-evaluation
Unit 6 Trade Fairs
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A GettingtheMostFromTrade Shows
Text B Trade Shows
Section C Extending Your English7
I.Approaching the reading skill:Summarize the main idea ofthe text(概括文章大意)2
II.Applyingthereading skill:Exhibitions&TradeShows--The History and Purpose
III.Job skill:Reading and understanding visual information--graphs(读懂曲线图和柱状图)
Section D Self-evaluation
Unit 7 Logistics
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A Logistics:What It Is and Why It's Important to Your Company
Text B Logistics:VitaltoEveryBusiness
Section C Extending Your English
I.Approaching the reading skill:Understanding cohesion between parts of a text(grammatical)(理解语篇中的语法衔接)
II.Applyingthe reading skill:ImportanceofLogisticsinToday's Global Economy
III.Job skill:Reading and understanding visual information--charts(读懂组织结构图、流程图和饼图)
Section D Self-evaluation
Unit 8 Insurance
Learning Objectives
Section A Lead-in
Section B Embracing English
Text A HOW Does Insurance Work?
Text B Buying Business Insurance
Section C ExtendingYour English
I.Approaching the reading skill:Understanding cohesion between parts of a text(lexical)(理解语篇中的词汇衔接)
II.Applyingthe reading skill:U.S.Insttrance Giants Declare Neta Free-Trade Zone
III.Job skill:Reading and understanding visual in formation--illustrations(读懂示意图)
Section D Self-evaluation
New Words and Expressions