文旅专业英语

推动中华文化成功走出去需要优秀的传播者，语言表达专业，沟通无障碍，旅游管理专业与文化产业管理专业学生在学好专业知识的同时还可以掌握好专业英语，提升专业英语表达能力，争取胜任对外文旅交流这一使。本书主要分为两部分，一部分是旅游经济与酒店管理英语，共分为15章，主要针对旅游管理专业的专业英语，另一部分是文化经济与文化产业英语，共分为8章，主要针对文化产业管理专业的专业英语。

Part One Tourism Economy and Hotel Management English 旅游经济与酒店管理英语 Unit 1 Introduction to Tourism and Hotel Industry 旅游与酒店业概述 Part 1 Text Text 1 Brief Introduction to Tourism and Hotel Industry Text 2 Tourism, Good or Bad? Part 2 Conversation Conversation 1 Airport Customs Service Conversation 2 Meeting Tourists at the Airport Part 3 Exercises Unit 2 Tourism Destination and Tourist Attraction 旅游目的地与旅游吸引物 Part 1 Text Text 1 Key Elements and Categories of Tourism Destination Text 2 Tourist Attractions in China Part 2 Conversation Conversation 1 Travel to the Mount Huang Conversation 2 Travel to the Great Wall Part 3 Exercises Unit 3 Food and Tourism 旅游美食 Part 1 Text Text 1 Chinese Cuisine Text 2 Special Cuisine Part 2 Conversation Conversation 1 Taking the Order Conversation 2 Introducing the Dishes Part 3 Exercises Unit 4 Tourism Accommodation 旅游住宿 Part 1 Text Text 1 Diff erent Types of Tourism Accommodation Text 2 Key Chinese Hospitality Customs Part 2 Conversation Conversation 1 Hotel Check-in Conversation 2 Hotel Turn-down Service Part 3 Exercises Unit 5 Tourism Transportation 旅游交通 Part 1 Text Text 1 China Transportation Text 2 Transportation: A Part of Tourism Part 2 Conversation Conversation 1 Luggage Check-in Conversation 2 Changing Tickets for Flights Part 3 Exercises Unit 6 Tourism Shopping 旅游购物 Part 1 Text Text 1 Tourism Shopping Text 2 The Importance of Tourism Shopping for Destinations Part 2 Conversation Conversation 1 Buying Chinese tea Conversation 2 Buying Souvenirs in Beijing Part 3 Exercises Unit 7 Tourism Entertainment 旅游娱乐 Part 1 Text Text 1 Traditional Chinese Musical Instruments Text 2 China Peking Opera Part 2 Conversation Conversation 1 Acrobatic Show Conversation 2 Recreational activities Recommendation Part 3 Exercises Unit 8 Tourism and Hotel Marketing 旅游与酒店市场营销 Part 1 Text Text 1 The Key Components of Tourism and Hotel Marketing Text 2 The Main Channels and Strategies of Tourism Marketing in Hospitality Industry Part 2 Conversation Conversation 1 Discuss the Itinerary Conversation 2 Group Tour Reservation Part 3 Exercises Unit 9 Tourism Services 旅游接待服务 Part 1 Text Text 1 Tour Guide and Customer Service Text 2 Customer is the God Part 2 Conversation Conversation 1 Interview at the Guangzhou Branch of International Travel Agency Conversation 2 Customer Complaint Part 3 Exercises Unit 10 Hotel Services 酒店接待服务 Part 1 Text Text 1 An Introduction to Hotel Services Text 2 Types of Services in the Hotel Industry that Can Attract More Customers Part 2 Conversation Conversation 1 Welcome to the Transnational Hotel Conversation 2 Hotel Service Part 3 Exercises Unit 11 Tourism and Hotel Management 旅游与酒店管理 Part 1 Text Text 1 Tourism and Hotel Management Text 2 World Tourism Organization Part 2 Conversation Conversation 1 Lost and Stolen Conversation 2 Lost Luggage at the Airport Part 3 Exercises Unit 12 Tourism and Hotel Culture 旅游与酒店文化 Part 1 Text Text 1 Cultural Tourism and Hotel Culture Text 2 Chinese Festivals Part 2 Conversation Conversation 1 Talking about Peking Opera Conversation 2 Talking about the Legend of the Mid-Autumn Festival Part 3 Exercises Unit 13 Tourism Translation 旅游翻译 Part 1 Text Text 1 Tourist Attraction Translation Text 2 The Translation of Chinese Traditional Culture Part 2 Conversation Conversation 1 Meeting the Guest off at the Airport Conversation 2 Seeing the Guest off at the Airport Part 3 Exercises Unit 14 Tourism Planning and Development 旅游规划与发展 Part 1 Text Text 1 Tourism Planning and Development Text 2 China’s Latest Tourism Trends by Destination Part 2 Conversation Conversation 1 Talking About Jiuzhaigou Valley Conversation 2 Talking About Mount Huangshan Part 3 Exercises Unit 15 Tourism Interpretation 旅游解说 Part 1 Text Text 1 The Celebrity Lawn Text 2 Famous Scenic Spots in Hunan Provinces Part 2 Conversation Conversation 1 Interview at the Hotel Conversation 2 Travelling in China Part 3 Exercises Part Two Cultural Economy and Industrial Management English 文化经济与文化产业英语 Unit 1 Introduction to Cultural Industry 文化产业概述 Part 1 Text Text 1 Brief Introduction to Cultural Industry Text 2 Future of the Cultural Industry Part 2 Conversation Conversation 1 Talking about the development of cultural industry Conversation 2 Talking about cultural industry Part 3 Exercises Unit 2 Categories of Cultural Industry 文化产业分类 Part 1 Text Text 1 the UNESCO Defi nition of Cultural Domains Text 2 Classifi cations of Emerging Cultural Industry Part 2 Conversation Conversation 1 Talk about Categories of Cultural Industry Conversation 2 Talking about Cultural IP Part 3 Exercises Unit 3 Cultural Industry Development in the World 全球文化产业发展概况 Part 1 Text Text 1 The Development of Cultural Industries in Typical Countries Text 2 Main Features of the Global Cultural Development Industry Part 2 Conversation Conversation 1 Technology and Cultural Industry Conversation 2 Pop Culture Part 3 Exercises Unit 4 Typical Cases of Cultural Industry 文化产业典型案例 Part 1 Text Text 1 Typical Cases of the Global Cultural Industry Text 2 Datang Sleepless City Part 2 Conversation Conversation 1 Travel to the Datang Sleepless City Conversation 2 Travel to the Disneyland Part 3 Exercises Unit 5 Cultural Spread and Cultural Communication 文化传播与文化交流 Part 1 Text Text 1 Know about Cultural Spread and Communication Text 2 How to Communicate and Spread Culture? Part 2 Conversation Conversation 1 Talking about Cultural Diff erences Conversation 2 Talking about Working with People from Diff erent Cultures ··· 274 Part 3 Exercises Unit 6 Cultural Customs in the World 全球文化习俗 Part 1 Text Text 1 Introduction to Cultural Customs Text 2 Summarize Global Cultural Customs Part 2 Conversation Conversation 1 Talking about Cultural Customs Conversation 2 Talking about Following the Customs Part 3 Exercises Unit 7 Cultural Product and Cultural Creativity 文创产品和文化创意 Part 1 Text Text 1 Cultural Product with Diff erent Performance Text 2 The Usage of Cultural Creativity Part 2 Conversation Conversation 1 Talking about Cultural Products and Creativity Conversation 2 The Usage of Cultural Products and Creativity Part 3 Exercises Unit 8 Research Methods of Cultural Industry 文化产业研究方法 Part 1 Text Text 1 Meaning of Cultural Industry Text 2 The Methods of Cultural Industry Part 2 Conversation Conversation 1 Talking about Cultural Industry Conversation 2 Talking about Developing Cultural Industry Part 3 Exercises References 参考文献 Answers 参考答案 Postscript 后记