营销科学学报(第9卷第3辑总第33辑)

《营销科学学报》是由清华大学经济管理学院和 北京大学光华管理学院联合主办，由中国内地和港、 澳、台地区30 余所研究型大学的管理类学院共同协办的中国第一本 市场营销领域的学报。它作为中国市场营销学术 研究的理论阵地，为海内外营销学者提供了一个进行 创新性研究的交流平台，也获得了海内外营销学者的 广泛认同。 《营销科学学报》已经连续出版了9卷32辑，本 辑（第9卷·第3辑·总第33辑）登载文章9篇，它们 在一定程度 上反映了中国市场营销学科理论研究和应用研究的最 新进展，适合从事市场营销相关研究的人员阅读，也 可供对市场 营销感兴趣的人员参考。

Research on Distributor's Fairness and Satisfaction Perception of Supplier's Product-harm Crisis The Effect of Language Abstraction in Online Reviews on Consumers' Brand Attitude and Buying Intention: An Empirical Research Based on the Linguistic Category Model (LCM) Pre-purchase Research Behaviors, Leading Climate Inaex and Demand Forecasting Based on Internet Search Data: The Case of Automobile Industry in China Service Recovery: Is Choosing Timing to Recover Needed While Catering to Her or His Likes? A Research on the Mechanism of Guilt Appeals Advertisement: Based on Grounded Theory A Research on the Consumers' Responses to the Company Donation Behavior: The Influences of Type of Donation, Type of Cause and Company Reputation Level The Impact of Consumer Animosity on Adolescent Consumers' Purchase Intension of Domestic Brands How Partitioned Pricing Influences the Expected Value of Experienced Services: A Perspective of Perceived Heterogeneity The Study of Internal Mechanism of "Loss to-win- back" Customer Retention Willingness Based on Attribution Theory--From Hotel Service Industry's Empirical Study