旅游学(理论与案例5版旅游管理英文原版精品教材)

这本由约翰·弗莱彻、艾伦·法伊奥、戴维·吉 尔伯特、斯蒂芬·万希尔著的《旅游学(理论与案例5 版旅游管理英文原版精品教材)》中使用的资料和例 证新鲜生动，全面反映旅游业的最新动态。非常适合 本科阶段的旅游管理专业的学生研读，同时对那些从 事旅游工作并且希望更多地了解旅游业的结构、各种 旅游活动的人士，也可以通过阅读此书对旅游业有一 个全面的认识和了解。

Guided tour Case matrix Authors and contributors Preface Publisher's acknowledgements Abbreviations 1 An Introduction to Tourism PART 1 TOURISM DEMAND 2 The Nature of Tourism Demand 3 Tourism Consumer Behaviour 4 Measuring and Modelling Tourism Demand 5 Forecasting Tourism Demand PART 2 THE TOURISM DESTINATION 6 Destinations 7 The Economic Impact of Tourism 8 The Environmental Impact of Tourism 9 The Socio-cultural Impact of Tourism 10 Sustainable Tourism 11 Tourism and Development Planning 12 Tourism, Crises and Disaster Management PART 3 THE TOURISM SECTOR 13 Attractions 14 Accommodation 15 Events Management 16 Intermediaries 17 Transportation 18 Public Sector and Policy PART 4 MARKETING FOR TOURISM 19 Managing Marketing for Tourism 20 Marketing Planning 21 Marketing Mix Applications 22 Information Technology in Tourism Glossary Index