体验商务英语教师用书(附光盘3第2版)

Notes on units Unit 1 Brands At a glance Business brief Lesson notes Unit 2 Travel At a glance Business brief Lesson notes Unit 3 Organisation At a glance Business brief Lesson notes Unit 4 Change At a glance Business brief Lesson notes Unit 5 Money At a glance Business brief Lesson notes Unit 6 Advertising At a glance Business brief Lesson notes Unit 7 Cultures At a glance Business brief Lesson notes Revision Unit A Unit 8 Employment At a glance Business brief Lesson notes Unit 9 Trade At a glance Business brief Lesson notes Unit 10 Quality At a glance Business brief Lesson notes Unit 11 Ethics At a glance Business brief Lesson notes Unit 12 Leadership At a glance Business brief Lesson notes Unit 13 Innovation At a glance Business brief Lesson notes Unit 14 Competition At a glance Business brief Lesson notes Revision Unit B Text bank Teacher's notes Unit 1 Brands Business-to-business branding Brands and passion Unit 2 Travel Hotel hotspots The importance of eye-to-eye contact Unit 3 Organisation Morale in service organisations Organisational learning Unit 4 Change Implementing change A changing economy Unit 5 Money Company results: cars Company results: pay TV Unit 6 Advertising Advertising to Latino consumers Should advertising to children be banned? Unit 7 Cultures Cultures and outsourcing US and European business cultures Unit 8 Employment Asking for a raise Spending the company's money Unit 9 Trade Trade and textiles Questioning globalisation Unit 10 Quality Principles of quality Quality studies Unit 11 Ethics industrial espionage Bribery and corruption Unit 12 Leadership Teaching leadership 1 Teaching leadership 2 Unit 13 Innovation Encouraging innovation Rewarding innovation Unit 14 Competition Price competition Competitive forces Text bank answer key Resource bank Teacher's notes Unit 1 Brands Taking part in meetings Unit 2 Travel Making arrangements on the telephone Unit 30rganisation Socialising: introductions and networking Unit 4 Change Taking part in meetings 2 Unit 5 Money Dealing with figures Unit 6 Advertising Starting presentations Unit 7 Cultures Social English Unit 8 Employment Managing meetings Unit 9 Trade Negotiating Unit 10 Quality Telephone complaints Unit 11 Ethics Problem-solving Unit 12 Leadership Decision-making Unit 13 Innovation Presenting Unit 14 Competition Negotiating Appendix Translation reference Business brief Reading Audio scripts