高级商务英语写作(第二版)(高级商务英语系列教材)

《高级商务英语写作（第二版）》涵盖了公司内外各项商务活动的写作类型，包括常用的电子邮件、传真和商务信函，重点介绍了备忘录、会议记录、通知、公告、商务报告、商务提案、商业广告、标书和合同协议的写作。为了提高教材的实用性，本书还专门介绍了英文简历和自荐信的写作，以及网络写作和图表写作。本教材每个单元系统地介绍了各类商务英语写作的基本概念、文本结构、语言特点、写作要领和常用表达，并提供了丰富的范例。此外，每个单元设有便于教师在课堂上使用的练习，有助于学生及时回顾所学内容。在单元末，还包含了知识性和应用性强的问答题。通过《高级商务英语写作（第二版）》，英语专业的学生将能够全面掌握商务写作的核心技能，特别是在商务英语领域的应用，为未来的职业生涯奠定坚实的基础。

Unit 1 Overview Functions of business correspondence Criteria for effective business writing Words and tone in business writing The unique importance of e-mails and faxes Unit 2 Business Letters Introduction Elements of business letters Formats of business letters Strategies for writing a business letter Letters to customers and suppliers Letters on staff matters Personal business letters Unit 3 Memos and Minutes Introduction: Memos Formats of memos Features of memos Introduction: Minutes Preparing minutes for a meeting Features of minutes Formats of minutes Requirements of minutes writing Unit 4 Business Reports Introduction Five-step plan for a business report Business report formats Four types of short reports Unit 5 Business Proposals Introduction Three types of formal business proposals Key elements of winning business proposals Strategies for writing a business proposal Business-proposal formats Checklist for business proposals Unit 6 Business Advertisements Introduction Basics of advertisements Types of advertisements Language features of advertisements Excellent advertising words and phrases for ad writing Steps to writing successful advertisements Samples of successful advertisements Unit 7 Tender and Bidding Documents Introduction General procedures for tendering Two types of tenders Forms and contents of the invitation for bids Preparing bidding documents Forms and contents of bidding documents Language features of tender and bidding documents