会展英语听说教程(第2版高职高专会展专业新形态教材)

\\\"《会展英语听说教程（第2版）》以全新的视角实践了“会展与英语一体化、理论与实践一体化”的教学理念，充分体现了高职高专会展英语 “以实践为核心、以英语为主线、以会展为背景”的教学模式，重点培养学生的英语听说交际能力。 本书包括会议和展览两大部分，每部分由8个单元组成，共计16个单元。内容包括会议准备、会议选址、会议预订、会议接待与登记、会议室布置及会议设施、开幕式和闭幕式、会议餐饮服务、会后观光、展会特性确认、贸易展、展会策划、展会营销与推广、展会邀请、展品介绍、展品物流与运输、展会风险管理等，涵盖会展服务与管理的主要内容。每个单元内容包括背景知识、热身活动、示范对话、实用句型、实践实训项目等。 本书不仅可以作为高职高专院校会展专业的教材，还可以作为旅游、酒店、商务英语等专业学生的教材、参考书，以及有志于从事会展工作的专业人士、管理人员、翻译人员的参考资料。 为便于教师教学以及学生学习和参考，本书配有系统的教学大纲、习题库、音频资料、参考译文、术语表以及课件等教辅材料。读者可扫描书中二维码以获取音频资料，还可以扫描封底二维码以获取其余配套资源。\\\"

目 录 Part One 会议英语 English for Conventions Unit One?会议准备 Preparing for the Meeting 2 背景知识 Background Knowledge 3 热身活动 Warming Up 3 示范对话 Model Dialogues 3 实用句型 Practical Sentence Patterns 6 实践实训项目 Practical Training Project 7 会展之窗 The Window of the Convention & Exhibition 11 Unit Two?会议选址 Conference Site Selection 13 背景知识 Background Knowledge 14 热身活动 Warming Up 14 示范对话 Model Dialogues 14 实用句型 Practical Sentence Patterns 17 实践实训项目 Practical Training Project 18 会展之窗 The Window of the Convention & Exhibition 22 Unit Three?会议预订 Booking a Meeting 24 背景知识 Background Knowledge 25 热身活动 Warming Up 25 示范对话 Model Dialogues 25 实用句型 Practical Sentence Patterns 29 实践实训项目 Practical Training Project 30 会展之窗 The Window of the Convention & Exhibition 34 Unit Four?会议接待与登记 Convention Reception & Registration 35 背景知识 Background Knowledge 36 热身活动 Warming Up 36 示范对话 Model Dialogues 36 实用句型 Practical Sentence Patterns 40 实践实训项目 Practical Training Project 41 会展之窗 The Window of the Convention & Exhibition 44 Unit Five?会议室布置及会议设施 Conference Room Setup & Meeting Facilities 47 背景知识 Background Knowledge 48 热身活动 Warming Up 48 示范对话 Model Dialogues 48 实用句型 Practical Sentence Patterns 52 实践实训项目 Practical Training Project 53 会展之窗 The Window of the Convention & Exhibition 56 Unit Six?开幕式和闭幕式 Opening & Closing Ceremony 57 背景知识 Background Knowledge 58 热身活动 Warming Up 58 示范对话 Model Dialogues 58 实用句型 Practical Sentence Patterns 62 实践实训项目 Practical Training Project 63 会展之窗 The Window of the Convention & Exhibition 66 Unit Seven?会议餐饮服务 Catering Services for Meetings 67 背景知识 Background Knowledge 68 热身活动 Warming Up 68 示范对话 Model Dialogues 68 实用句型 Practical Sentence Patterns 71 实践实训项目 Practical Training Project 72 会展之窗 The Window of the Convention & Exhibition 75 Unit Eight?会后观光 Post-conference Travel 78 背景知识 Background Knowledge 79 热身活动 Warming Up 79 示范对话 Model Dialogues 79 实用句型 Practical Sentence Patterns 83 实践实训项目 Practical Training Project 84 会展之窗 The Window of the Convention & Exhibition 88 Part Two 展览英语 English for Exhibitions Unit Nine?展会特性确认 Confirming the Characters of the Exhibition 90 背景知识 Background Knowledge 91 热身活动 Warming Up 91 示范对话 Model Dialogues 92 实用句型 Practical Sentence Patterns 95 实践实训项目 Practical Training Project 96 会展之窗 The Window of the Convention & Exhibition 99 Unit Ten?贸易展 Trade Show 101 背景知识 Background Knowledge 102 热身活动 Warming Up 102 示范对话 Model Dialogues 102 实用句型 Practical Sentence Patterns 106 实践实训项目 Practical Training Project 106 会展之窗 The Window of the Convention & Exhibition 110 Unit Eleven?展会策划 Exhibition Planning 112 背景知识 Background Knowledge 113 热身活动 Warming Up 113 示范对话 Model Dialogues 113 实用句型 Practical Sentence Patterns 117 实践实训项目 Practical Training Project 118 会展之窗 The Window of the Convention & Exhibition 121 Unit Twelve?展会营销与推广 Exhibition Marketing & Promotion 123 背景知识 Background Knowledge 124 热身活动 Warming Up 124 示范对话 Model Dialogues 124 实用句型 Practical Sentence Patterns 128 实践实训项目 Practical Training Project 129 会展之窗 The Window of the Convention & Exhibition 132 Unit Thirteen?展会邀请 Trade Show Invitation 134 背景知识 Background Knowledge 135 热身活动 Warming Up 135 示范对话 Model Dialogues 135 实用句型 Practical Sentence Patterns 138 实践实训项目 Practical Training Project 139 会展之窗 The Window of the Convention & Exhibition 142 Unit Fourteen?展品介绍 Introduction to Exhibits 145 背景知识 Background Knowledge 146 热身活动 Warming Up 146 示范对话 Model Dialogues 146 实用句型 Practical Sentence Patterns 149 实践实训项目 Practical Training Project 150 会展之窗 The Window of the Convention & Exhibition 154 Unit Fifteen?展品物流与运输 Exhibits Logistics & Transportation 157 背景知识 Background Knowledge 158 热身活动 Warming Up 158 示范对话 Model Dialogues 158 实用句型 Practical Sentence Patterns 162 实践实训项目 Practical Training Project 163 会展之窗 The Window of the Convention & Exhibition 167 Unit Sixteen?展会风险管理 Exhibition Risk Management 169 背景知识 Background Knowledge 170 热身活动 Warming Up 170 示范对话 Model Dialogues 170 实用句型 Practical Sentence Patterns 174 实践实训项目 Practical Training Project 175 会展之窗 The Window of the Convention & Exhibition 178 参考文献 180 附录：课文听力材料 182