高职院校数字商贸系列教材-跨文化商务交际实务

本教材以商务英语、国际贸易、跨境电商、电 子商务等专业的培养目标、培养规格为依据，对标 《商务英语专业教学指南》，针对跨文化交际课程 所提出的教学目标与教学内容要求。本教材实用而 精细的教学设计、多维度的教学任务、数字化的教 学资源支撑，旨在帮助学习者不仅能够系统学习并 掌握跨文化商务交际的理论知识，而且能够通过来 自真实的跨文化交际案例分析，培养跨文化交际意 识，实现理实结合、中外比较）思辨能力提高的教 学目标。

Unit 1 Culture Part AWhat is Culture Part BCulture is Learned Part CCulture is Dynamic Part DCultural Identity Part ECulture is Integrated and Based on Symbols Unit 2 Intercultural Business Communication Part ACommunication Part BIntercultural Communication Part CIntercultural Business Communication Part DHow to Communicate Effectively in the Workplace？ Unit 3 Cultural Patterns Part ACulture and Context Part BValue Orientations Part CCultural Dimensions Unit 4 Intercultural Communication Barriers and Adaptation Part AIntroduction to Intercultural Communication Part BUnderstanding Cultural Barriers Part CCulture Shock Part DAdaptation Processes Unit 5 Verbal Intercultural Business Communication Part AVerbal Communication Part BPragmatics in Intercultural Communication Part COral Communication Part DWritten Communication Part ELanguage Diversity and Translation Problems Unit 6 Nonverbal Intercultural Business Communication Part ANonverbal Communication Part BBody Language Part CPara-Language Part DTime Language Part ESpatial Language Unit 7 Intercultural Management Part AThe Effect of Culture on Management Part BMulticultural Team Management Part CBusiness Ethics and Social Responsibilities Unit 8 Intercultural Marketing Part ACross-Cultural Marketing Part BIntercultural Marketing Strategies Part CStandardization and Localization Part DStrategies for International Marketers Unit 9 Intercultural Business Negotiation Part AWhat is Negotiation Part BPreparing for Negotiation Part CStrategies for Making Concessions Part DDifferent Negotiation Styles Unit 10 Intercultural Business Etiquette Part AThe Significance of Etiquette Part BInitial Business Relationships Part CSocial Entertainment