高级职业英语(第四版)读写教程2

《高级职业英语（第四 版）读写教程2》修订内容 主要体现在以下几个方面： （1）重新设计并编写部分 内容，帮助学生在培养职业 技能、语言技能的同时了解 当代中国、获取正能量，帮 助其形成正确的世界观、人 生观和价值观。（2）对应 《课标》基础模块的主题类 别、语篇类型、语言知识、 文化知识、职业英语技能和 语言学习策略六要素，优化 已有单元主题、主要话题和 职场情境任务，并在目录处 添加相关标签；对相关词汇 进行标记，未做标记的单词 为《课标》内词汇及其衍生 词，标记“Δ”的为《课标》 外拓展词汇。（3）进一步 完善各单元第三部分 （After-classActivities）的 英中对照短文，更加注重坚 守中华文化立场，选材涵盖 “一带一路”倡议、工匠精神 等内容。（4）完善配套资 源。为满足不同地区、不同 学校“线上+线下”的教学需 求，教材配备丰富的数字化 教学资源，如电子版教师用 书、数字课程、电子课件、 音频资源等，以技术赋能语 言教学，助力教师高效备课 和授课，助力学生通过自主 学习提高语言技能和职业技 能。

UNIT 1 UNDERSTANDING CULTURAL DIFFERENCES 人文底蕴 国情社情 文化交流 国际理解 Section 1 Before-class Activities: Getting Things Ready Section 2 In-class Activities: Things to Do Passage A: International Business Etiquette Passage B: Conversation with Danes Writing an Essay Section 3 After-class Activities: More Things to Do UNIT 2 CONDUCTING A SURVEY 职业规划 职业发展 职场情境 市场调查 Section 1 Before-class Activities: Getting Things Ready Section 2 In-class Activities: Things to Do Passage A: Conducting a Survey Passage B: How to Design Good Questions in a Questionnaire Writing a Report Section 3 After-class Activities: More Things to Do UNIT 3 MAKING A PRESENTATION 职业精神 职业规范 职场情境 营销策划 Section 1 Before-class Activities: Getting Things Ready Section 2 In-class Activities: Things to Do Passage A: Make an Efective Presentation Passage B: How to Make a PowerPoint Presentation that Includes Audio and Video Files Describing a Chart Section 3 After-class Activities: More Things to Do UNIT 4 ESTABLISHING BUSINESS RELATIONS 文化交流 职场文化 职场情境 客户管理 Section 1 Before-class Activities: Getting Things Ready Section 2 In-class Activities: Things to Do Passage A: Building Business Relationships Passage B: Effective Ways to Keep Track of Customer Satisfaction Writing a Business Liaison Letter Section 3 After-class Activities: More Things to Do UNIT 5 PROMOTING PRODUCTS AND SERVICES 社会责任 企业使命 职场情境 营销策划 Section 1 Before-class Activities: Getting Things Ready Section 2 In-class Activities: Things to Do Passage A: Selling a Product & Service Passage B: How to Sell a Product Online no Describing Products and Services Section 3 After-class Activities: More Things to Do UNIT 6 ATTENDING FAIRS AND EXHIBITIONS 文化交流 职场文化 职场情境 活动组织 Section 1 Before-class Activities: Getting Things Ready Section 2 In-class Activities: Things to Do