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新世纪商务英语专业本科系列教材(第二版)-商务英语阅读教程(第3版)(3)(学生用书)

新世纪商务英语专业本科系列教材(第二版)-商务英语阅读教程(第3版)(3)(学生用书)

  • 字数: 545
  • 出版社: 上海外教
  • 作者: 编者:王嘉禔//陈琨琨|总主编:王立非
  • 商品条码: 9787544683869
  • 适读年龄: 12+
  • 版次: 1
  • 开本: 16开
  • 页数: 318
  • 出版年份: 2024
  • 印次: 1
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内容简介
本书以现代外语教育理 念和教材设计理论为指导, 结合商务英语语言和教学特 点,融合多年商务英语教学 实践,由国内外知名外语教 学专家和长期从事商务英语 教学和实践的教授共同参与 ,联袂打造。 强调打好扎实语言基本 功,兼顾商务专业素质与人 文素养同步提升。注重思维 能力、创新能力和跨文化交 际能力培养。 语言、文化与商务有机 融合,注重商务英语技能和 商务专业知识合理衔接。学 习任务设计丰富多样,着力 培养交际能力、自主学习能 力和合作学习能力。单元紧 扣社会热点话题,难度合理 递增。选文思想内涵深刻, 可读性强,充分反映经济全 球化时代特点。
目录
Unit 1 Education Part I Pre-reading Questions Part II Extensive Reading Text A Rethinking Education Text B Is It Worth It Part III Reading Skills:Paragraph 段落 (1) Part IV Fast Reading Practice:AI in Education Part V Supplementary Reading:Overview of Education in China Unit 2 Multinational Corporation Part I Pre-reading Questions Part II Extensive Reading Text A Developing Digital Talents and Enhancing Digital Literacy for a More Sustainable World Text B Sony Is Not Japan Part III Reading Skills:Paragraph 段落 (2) Part IV Fast Reading Practice:What Is a Multinational Corporation Part V Supplementary Reading:Fast Food Nation Unit 3 Sino-US Trade Part I Pre-reading Questions Part II Extensive Reading Text A Sino-US Competition Text B No Ghost in the Machine Part III Reading Skills:Paragraph 段落 (3) Part IV Fast Reading Practice:It's Not Too Late to Choose Business Part V Supplementary Reading:Recruitment and Remuneration of Chinese Enterprises Unit 4 International Organization Part I Pre-reading Questions Part II Extensive Reading Text A Asian Infrastructure Investment Bank Text B The United Nations Explained:Its Purpose, Power and Problems Part III Reading Skills:Topic Sentence 主题句 Part IV Fast Reading Practice:BRICS:Impediments and Potential Areas of Cooperation Part V Supplementary Reading:Brexit Unit 5 Management Part I Pre-reading Questions Part II Extensive Reading Text A Peter F. Drucker, a Pioneer in Social and Management Theory Text B Building a Better CEO Part III Reading Skills:Development of Topics 主题扩展 Part IV Fast Reading Practice:Corner of Finance Where Women Are Climbing Part V Supplementary Reading:Changing Perceptions Unit 6 Marketing Part I Pre-reading Questions Part II Extensive Reading Text A Why Western Marketing Strategies Fail in China Text B The Do's and Don'ts of Social Media Marketing Part III Reading Skills:Comprehension of Articles 理解文意 Part IV Fast Reading Practice:Why Amazon Should Fear Alibaba Part V Supplementary Reading:Online Sales Get Spring Festival Boost Unit 7 International Trade Part I Pre-reading Questions

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