商务英语函电（第二版）

本书以行业、企业对职 业能力的需要为出发点，以 培养学习者应具备的实际操 作能力为目标，以进出口交 易为基础，着力强化对学习 者实际动手能力的培养，编 写内容涵盖建立业务关系、 交易磋商、交易履行等各个 环节，全方位、多角度层层 深入，将专业知识融会贯通 ，使学习者在仿真国际贸易 环境里，学会开展交易谈判 、订立并履行合同等，有效 地将知识系统化、专业化， 学会在不同的业务背景下灵 活运用专业知识和语言知识 ，提高解决问题和处理问题 的综合能力，为职业院校在 校生、企业员工和社会公众 等更加全面、系统、规范地 掌握专业知识，获取职业技 能和相关职业资格证书，以 及企业提升人力资源水平提 供有力支撑。

PART ONE LAYOUT OF BUSINESS LETTERS PART TWO BUSINESS NEGOTIATION Module I Establishment of Business Relations Project Establishment of Business Relations Task 1 A Letter from Exporter Task 2 A Letter from Importer Task 3 An Invitation Letter Module II Enquiry, Offer, Counter-offer & Acceptance Project 1 Enquiry Task 1 A General Enquiry Task 2 A Specific Enquiry Project 2 Offer Task 1 A Firm Offer Task 2 A Non-firm Offer Project 3 Counter-offer Task 1A Counter-offer on Price Task 2A Recounter-offer on Price Task 3A Counter-offer on Payment Task 4A Recounter-offer on Payment Task 5A Counter-offer on Shipment Project 4 Acceptance Task l Acceptance of a Counter-offer Task 2 Acceptance with Condition Task 3 Declining a Counter-offer Module III Conclusion of Business Project 1 Order Task 1 A First Order Task 2 A Repeat Order Task 3 Order Confirmation Project 2 Contract Task 1 Sending Sales Contract Task 2 Countersignature PART THREE EXECUTION OF CONTRACT Module I Payment Project l Urging Payment Task 1 Urging Payment of Deposit Task 2 Urging Payment of Proceeds Project 2 L/C Establishment & Amendment Task 1 L/C Establishment Task 2 A Specimen L/C Task 3 Asking for L/C Amendment Task 4 Asking for L/C Extension Module II Packing & Shipment Project 1 Packing & Marking Task 1 Packing Task 2 Shipping Marks Project 2 Shipment Task 1 Urging Shipment Task 2 Asking for Partial Shipment Task 3 Alteration in Shipping Arrangement