综合商务英语（第4册）（第二版）

《综合商务英语》融合 最新的《普通高等学校本科 外国语言文学专业类教学指 南》和商务英语专业四八级 考试题型，按照商务英语专 业教学要求进行修订编写， 以培养学生的商务英语综合 应用能力，包括英语语言知 识和应用能力，商务知识、 理论和应用能力，职场适应 及发展能力和综合运用各种 知识解决商务实际问题的能 力等为目标。教材内容的选 材围绕商务活动的各个阶段 ，包括公司介绍、沟通交流 、商务旅行、产品、销售、 商务管理市场营销等等，通 过构建真实的职场商务情景 ，激发学生的学习动力与热 情。本次修订为满足当前教 学需求，增加课程思政元素 ，同时更新商务领域中最新 知识，如电子商务、跨境电 商、一带一路共同体等。本 书为综合教程的第4册，主 题涉及商务沟通、商务谈判 、金融与银行、股票与债权 、电子商务、风险管理等。

Unit 1 Business Communication Text A Twelve Secrets of Effective Business Communication Text B Communicating Effectively for Business Case Study Chinese Values Unit 2 Business Negotiation Text A The Art of Negotiating Text B Negotiation Strategy: Seven Common Pitfalls to Avoid Case Study Chinese Values Unit 3 Takeovers and Mergers Text A Mergers and Acquisitions: Understanding Takeovers Text B Mergers and Acquisitions (M&A):Types, Structures, Valuations Case Study Chinese Values Unit 4 Accounting Text A Accounting Explained with Brief History and Modern Job Requirements Text B Skills for Accountants: Honing Your Technical Accounting Skills & Abilities Case Study Chinese Values Unit 5 Finance and Banking Text A On the Way:Chinese Capital's Journey to the World Text B Which Is Better: Saving Money or Paying Down Debt? Case Study Chinese Values Unit 6 Stocks and Bonds Text A Stocks vs. Bonds Text B Where to Put Your Cash While Savings Rates Are Rock-botton Case Study Chinese Values Unit 7 Data Economy Text A Understanding the Metaverse Economy and How to Navigate It Text B The Digital Economy-Pros and Cons Case Study Chinese Values Unit 8 Cross-Border E-Commerce Text A How to Expand an E-Commerce Business Cross-Border? Text B How to Succeed in a New Era for Cross-Border E-Commerce? Case Study Chinese Values Unit 9 Green Economy Text A Turning Carbon Neutrality Vision into Reality Text B How Consumers Can See Through Net-Zero "Smoke and Mirrors" Case Study Chinese Values Unit 10 The Belt and Road Initiative Text A Jointly Building the Belt and Road and Sharing a Brighter Future Text B China's Belt and Road Initiative Promotes Connectivity, Development along Ancient Route Case Study Chinese Values