Preface The Secret to Success
Chapter 1 The Imprint of Time
The Evolution of Train Tickets
The Train Timetable
A Nostalgic Connection to Home
Chapter 2 The Awesome Innovation of the 12306 System
The World's Most Difficult System Architecture
The Disparity Between Ideals and Reality
A Smooth Network as the Highest Priority
Going Global and Braving New Waters
Chapter 3 The Threat of Ticket-Grabbing Apps
Who Stole My Ticket
A Clash Without Commotion
The High Fence
A Glimmer of Hope from the Waiting List
Chapter 4 The Wisdom and Energy of Great Minds
Ma Junpei and His Students
Shan Xinghua and Her Stories
The Birds Flying High in the Sky
Thousands of Flowers that Make the Spring
Chapter 5 Data that Begins to Think
Big Data and the Passenger Ticketing System
The Art of Balancing
The Charm of User Profiling
The Promising Future of Big Data
Chapter 6 The Intelligent and Happy Travel
The Snazzy Station Entry via Facial Recognition
The Era of Paperless Passenger Tickets
The Monthly Pass
Traveling with Delicacies
Meeting the Expectations of Special Groups
Chapter 7 True Feelings in Beautiful Voices
One Call, Many Solutions
Easing Passengers' Worries
The Value of Big Data
The Grievances and Worries of Customer Service Staff
Epilogue The Model of the Times
Afterword How Did the Journey Begin
