新标准商务英语阅读教程(4)

本教材共12个单元，选 取12个不同商务主题，涉及 商业模式、企业福利、管理 改革、数字经济、品牌重塑 、网络安全、商业合同、商 务函电、企业年报等多个商 务领域，全面拓展学生的商 务知识，并通过丰富多样的 阅读理解练习和语言练习， 增加学生的商务知识、提升 学生语言能力。在教材中有 机融入课程思政内容，培养 学生文化自信，帮助学生树 立正确价值观和商业伦理观 。

Unlt 1 BUSlness models Text A Why ecosystem firms are the future Text B Why customer loyalty programs can backfire Unit 2 Diversity and inclusion Text A Diversity and inclusion：Eight best practices for changing corporate culture Text B Genderblindness is the real measure ofworkplace equality Unit 3 Compensation and benefits Text A Tech companies'selfish reasons for offering more parental leave Text B Bartenders get injured all the time-and their employers rarely provide insurance Unit 4 Management reform Text A Why big business is falling out of love with the annual performance review Text B Why nOW is the time to embrace flexible working Unit 5 Digital economy Text A Digital economy is reshaping China's economic structure Text B The fourpillars of successful digital transformation Unit 6 Rebranding Text A Why do companies rebrand Text B What happens when rebranding goes wrong Unit 7 Online security Text A China's Data Security Law Text B PRISM and privacy：What could they know about me Unit 8 Mergers and acquisitions Text A The Dow-DuPont megamerger: A deal only Wall Street could love Text B How to capitalize on M&A Unit 9 BUSiness contracts Text A Retail distribution agreement-Handspring，Inc．and CompUSA，Inc Text B Philips Healthcare software license agreement Unit 10 Business correspondence Text A Inquiry and reply Text B Complaint and reply Unit 11 Business reports Text A SWOT analysis of UPS Text B PESTLE analysis ofCoca-Cola Unit 12 Corporate annual reports Text A Business highlights in 2022 Text B Forging ahead together to ensure sustainable survival-message from the chairman