外贸英语函电项目化教程

本教材以培养高素质技能型人才为目标，立足 于国际商务活动的典型工作任务，打破以知识为线 索的传统编写模式，创新性地以外贸工作人员的工 作内容为线索，充分体现“能力本位、业务导向” 的原则。教材内容围绕进出口外贸业务流程编写， 涉及国际商务活动中建立业务关系、询报还盘、确 认、订货、支付、包装、装运、保险、投诉、理赔 以及跨境电商等环节中的商务英语信函撰写。另外 ，本教材最后还搜集了互联网时代聊天软件平台的 真实商务沟通截图作为一手学习案例。 本书主要适用于高等职业教育商务英语、国际 贸易、国际商务等专业教学使用，也适用于应用型 本科相关专业或作为国际贸易从业人员参考用书。

Introduction: A Basic Overview of Business English Correspondence Module OneIntroduction to Business English Correspondence Section OneObjectives Section TwoThe Concept of Business English Correspondence Section ThreeThe Types of Business English Correspondence Section FourThe Structure & Format of Business English Correspondence Section FiveThe Addressing Envelopes of Business English Correspondence Section SixFour Types Writing Principles of Business English Correspondence Section SevenExercises for Module One Project I Transaction Preparation Module TwoEstablishing Business Relations Section OneObjectives Section TwoIntroduction & Typical Structure Section ThreeWords & Expressions Section FourSample Letters Section FiveCases Study Section SixUseful Sentences Section SevenMain points for Establishing Business Relationships Section EightExercises for Module Two Project II Business Negotiation Module ThreeEnquiry, Offer, Counteroffers & Acceptance Section OneObjectives Section TwoIntroduction & Typical Structure Section ThreeWords & Expressions Section FourSample Letters Section FiveCases Study Section SixUseful Sentences Section SevenMain Points for Enquiry, Offer & Counteroffers Section EightExercises for Module Three Project III Conclusion of Contract Module FourOrder & Confirmation Section OneObjectives Section TwoIntroduction & Typical Structure Section ThreeWords & Expressions Section FourSample Letters Section FiveCases Study Section SixUseful Sentences Section SevenMain Points for Orders Letter Section EightExercises for Module Four Project IV Performance of Contract Module FivePayment Section OneObjectives Section TwoIntroduction & Typical Structure Section ThreeWords & Expressions Section FourSample Letters Section FiveCases Study Section SixUseful Sentences Section SevenMain points for Payment Letter Section EightExercises for Module Five Module SixPacking Section OneObjectives Section TwoIntroduction & Typical Structure Section ThreeWords & Expressions Section FourSample Letters Section FiveCases Study Section SixUseful Sentences Section SevenMain Points for Packing Letter Section EightExercises for Module Six Module SevenShipment Section OneObjectives Section TwoIntroduction & Typical Structure Section ThreeWords & Expressions Section fourSample Letters Section FiveCases Study Section SixUseful Sentences Section SevenMain Points for Shipment Letter Section EightExercises for Module Seven Module EightInsurance Section OneObjectives Section TwoIntroduction & Typical Structure Section ThreeWords & Expressions Section FourSample Letters Section FiveCases Study Section SixUseful Sentences Section SevenMain Points for Insurance Letter Section EightExercises for Module Eight Project V After-Sales Service Module NineComplaints, Claims & Settlement Section OneObjectives Section TwoIntroduction & Typical Structure Section ThreeWords & Expressions Section FourSample Letters Section FiveCases Study Section SixUseful Sentences Section SevenMain Points for Complaints Claims & Settlement Letter Section EightExercises for Module Nine Appendix ⅠCorrespondence Terms and Phrases Appendix ⅡScreenshots of Real Cases of Correspondences References