The Operation and Management of Enterprises 01公司性质2 The Property of the Company 02企业文化5 Corporate Culture 03商业道德9 Business Ethics 04品牌效应13 Brand Effect 05服务理念17 Service Concept 06公司采购21 The Company’s Purchase 07生产流程24 Production Process 08工作计划28 Work Plan 09员工职业规划31 The Employee’s Career Planning 10工作安全35 Work Safety 11硬件设施使用与维修39 Use and Maintenance of Hardware Facilities 第2章 金融和财务 Finance 01成本45 Cost 02盈利49 Profit 03税收52 Tax 04工资发放56 Payment of Wages 05开设银行账户60 Open a Bank Account 06办理存款64 Handle Deposits 07支票兑换67 Cash a Cheque 08转账汇款71 Transfer Money 09货币兑换75 Currency Exchange 第3章 日常事务 Daily Business 01商品发行80 Release of Goods 02产品推广83 Product Promotion 03广告宣传87 Advertising 04市场调研91 Market Research 05年度报告94 Annual Report 06信息咨询98 Information Consultation 07危机公关102 Crisis Management 08货物跟踪105 Cargo Tracking 09处理投诉109 Handle Complaints 10客户索赔112 Customer Claim 11商标注册116 Trademark Registration 12专利申请120 Patent Application 第4章 客户会面 Client Meeting 01机场接机126 Airport Pick-up 02寒暄介绍129 Greetings 03住宿安排132 Accommodation Arrangement 04欢迎晚宴136 Welcome Dinner 05饯行晚宴139 Farewell Dinner 06行程安排142 Schedule 07礼物赠送146 Gift Giving 08公司参观149 Company Visit 09观光购物152 Sightseeing and Shopping 10机场送机155 Airport Transfer 第5章 商品展示 Display of Goods 01选择展会160 Choosing the Show 02展会策划163 Exhibition Planning 03展会宣传167 Publicity of the Exhibition 04展台搭建170 Stand Construction 05客户预约174 Customer’s Reservation 06客户管理177 Customer Management 07公司介绍181 Company Introduction 08样品展示184 Sample Display 09样品赠送188 Sample Presentation 第6章 贸易会谈 Trade Talks 01商务会议193 Business Meeting 02产品报价196 Product Quotation 03买方询盘199 Buyer’s Inquiry 04还盘还价203 Counter Offer 05商讨折扣207 Discuss Discounts 06合同签订210 The Signing of the Contract 07商务谈判214 Business Negotiation 08合并217 Merger 09收购221 Takeover 10技术转让224 Transfer of Technology 11投标228 Tendering and Bidding 12运输保险232 Transportation Insurance 第7章 商品物流 Logistics of Goods 01货物储存237 Storage of Goods 02商品检验240 Inspection of Goods 03发货时间244 Delivery Time 04产品包装247 Product Packaging 05海关检查250 Customs Inspection 06运输方式254 Modes of Transportation 07确认收货257 Confi rm the Receipt 第8章 联系客户 Contact Customers 01电话用语262 Telephone Language 02问候与答复265 Greetings and Responses 03挂机致谢268 Hang up and Thanks 04邮件联系272 Mail Contact 05邮件用语275 Mail Terms 06节假日问候279 Holiday Greetings 第9章 销售流程 Sales Process 01开发客户283 Develop Customers 02吸引客户286 Attract Customers 03商品介绍290 Introduction of Goods 04买方询问293 Buyer’s Inquiry 05免费试用296 Free Trial 06价格商议300 Price Negotiation 07优惠促销303 Discount Promotion 08售后服务307 After-sale Service 第10章 特殊情况处理 Special Case Processing 01解释货物瑕疵313 Explain the Defect of the Goods 02解释延期到货317 Explain the Delay in the Arrival of Goods 03解释路面状况320 Explain the Condition of the Road 04解释行驶故障323 Explain the Failure of Driving
