大学商务英语综合教程(学生用书)4

杨翠萍、谢丹焰、杨常倩主编的《大学商务英语综合教程：学生用书4》为普通高等教育“十一五”重量规划教材，选材涉及当今国际经济贸易和商务的重要领域，内存实用，场景典型，时代感强，语言地道，教程板块设计突出国际商务知识的传授与英语技能的训练，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导入活动”、“阅读活动”、“案例讨论”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以利激发学生的学习热情和实践欲望。    《大学商务英语综合教程：学生用书4》适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员使用。

UNIT ONE Intellectual Property
Lead-in
Reading: Uncaptured Fortunes in Intellectual Property
Case Discussion
Relevant Extension

UNIT TWO Logistics
Lead-in
Reading: Forward Thinking on Freight Forwarding
Case Discussion
Relevant Extension

UNIT THREE Raising Finance
Lead in
Reading: A Borrower Be
Case Discussion
Relevant Extension

UNIT FOUR Risk Management
Lead-in
Reading: A Cultural Fix for Risk Management Failure
Case Discussion
Relevant Extension

UNIT FIVE Banking
Lead-in
Reading: Banking the Buffalo Way
Case Discussion
Relevant Extension

UNIT SIX Insurance
Lead-in
Reading: The Sharp End
Case Discussion
Relevant Extension
Financial Securities

UNIT SEVEN Financial Seeurities
Lead-in
Reading: Riders on the Storm
Case Discussion
Relevant Extension

UNIT EIGHT Curreney
Lead-in
Reading: Smarter Ways to Make Currency Plays
Case Discussion
Relevant Extension

UNIT NINE Accounting
Lead-in
Reading: The Power of Storytelling
Case Discussion
Relevant Extension

UNIT TEN Taxation
Lead-in
Reading: Coursing Through the Gray Areas
Case Discussion
Relevant Extension
附录1 Glossary
附录2 Phrases&Expressions
附录3 Writing File