SERIES EDITOR‘S FOREWORD ACKNOWLEDGEHENTS ACKHOWLEDGEMENTS FOR READINGS INTRODUCTIOFI TO (PITICAZ PEADINGS: MEDIA AHD GENDER Cynthia Carter and Linda Steiner HAPPING THE CONTESTED TERRAIN OF MEDIA AND GENDER RESEARCH Cynthia Carter and Linda Steiner PART I TEXTS IN CONTEXT FROM MRS HAPPYHAH TO KISSING CHAPS GOODUYE: ADVERTISING RECONSTRUCTS CEMININITY Myra Macdonald THE POLITICS OF THE SHILE: ‘S0FT NEWS‘ AND THE SEXUALIZATION OF THE POPULAR PRESS Patricia Holland MURDER, GENDER AND THE MEDIA: SEXUALIZING POLITICS AND VIOLENCE Saraswati Sunindyo CRITICAL READINGS: HEDIA AND GFHDFR OLD STRATEGIES FOR NEW TEXTS: NOW AMERICAN ILLEVISION IS CRFATING AND TREATING LESBIAN CHARACTERS Marguerite Moritz PRETTY TOUGN: THE CULT 0F FEMININITY IN WOMEN‘S MAGAZINES Sherrie A. Inness PART II (RE)PRODUCING GENDER THE IMPACT OF MONITORING MfDIA IMAGES 0F WOMEN Margaret Gallagher THE GREAT ROCK AND ROLL SWINDLE: THE REPRESfNTATION OF WOHEN IN THE BRITISH ROCK HUSIC PRESS Helen Davies LOSING FEAR: VID[O AND RADIO PRODUCTIONS 0F NATIVE AYMARA WOMEN Carmen Ruiz THE COHHERCIALIZATION 0F MASCULINITIES: FROM THE ‘NEW MAN‘ TO THE ‘NEW LAD‘ John Beynon WOMEN AND THE INTERNET: THE NATURAL HISTORY OF A RESEARCH PROJECT Anne Scott, Lesley Semmens and Lynette Willoughby PART III AUDIENCES AND IDENTITIES KNOWING PORNOGRAPHY Robert Jensen SAPPHIRES, SPITFIRES, SLUTS AND SUPERFllTCIIES: AFRAHERICANS AND LATINAS IN CONTEHPORARY HOLLYWOOD FILM Elizabeth Hadley Freydberg WOMEN AND SOAP OPERA: RESISTIVE READINGS Mary Ellen Brown GREUD VS. WOHEN: THE POPULARIZATION 0F TFl[RAPY ON DAYTIME TALK SNOWS Jane Shattuc WHAT GIRLS WANT: THE IHTERSCTIONS OF LEISURE AND POWER IN EEHALE COMPUTER GAME PLAY Heather Gilmour GLOSSARY MEDIA AND GENDER VIDEO RESOURCES