Chapter 1 Culture, Communication and Intercultural Communication Section 1: Culture Section 2: Communication Section 3: Intercultural Communication Exercises Further Reading Intercultural Communication Failures Chapter 2 Contrasting Cultural Values and Business Cultures Section 1: Cultural Values Section 2: Attitude Section 3: Belief and Religion Section 4: Attribution, Perception and Communication Section 5: Diverse Cultural Patterns Exercises Further Reading Cultural Values in International Business Chapter 3 Culture Shock Section 1: Introduction Section 2: Stages of Culture Shock Section 3: Symptoms of Culture Shock Section 4: Alleviating Culture Shock (for person and company) Section 5: High-context and Low-context Cultures Exercises Further Reading Stress in Culture Shock Chapter 4 Verbal Communication Section 1: Language and Culture Section 2: Oral Communication Section 3: Written Communication Exercises Further Reading Attitudes Toward Speech and Silence Chapter 5 Nonverbal Communication Section 1: Body Language Section 2: Space and Distance Exercises Further Reading Sacred Space in Germany and Other Northern European Countries Chapter 6 Gender Differences in Communication Section 1: Differences in Gender Communication Section 2: Overcoming Roadblocks in Gender Communication Exercises Further Reading How Are Roles Females Playing in International Business? Chapter 7 Business Etiquette and Social Customs Section 1: Making Introductions and Greeting Section 2: Handshaking and Exchanging Business Cards Section 3: Dressing and Dining Section 4: Gift Giving and Receiving Customs Section 5: Humour, Superstitions and Taboos Exercises Further Reading MoTo: Coming to U.S. Chapter 8 Business Negotiation Across Cultures Section 1: Communication in Negotiation Section 2: Stereotypes of Different Cultures That Affect Intercultural Negotiations Section 3: Negotiation Strategies Section 4: Physical Context of Negotiation Section 5: Phases of Negotiation Exercises Further Reading American Style of Hospitality or French Style of Hospitality Chapter 9 International Marketing Communication Section 1: A Cultural Approach to International Marketing Section 2: Cultural Influence on Selected Aspects of Marketing and Advertising Section 3: Global Marketing and Advertising Exercises Further Reading What Has Happened to Hong Kong Disneyland? Chapter 10 Intercultural Management Section 1: Cultural Factors in International Business Management Section 2: Corporate Culture Section 3: Development of Teamwork Section 4: Strategies for International Marketers Exercises Further Reading Team Building Key to the Exercises Bibliography
