Unit 1 Business Meetings Reading 1 How to Attend a Meeting Reading 2 Winning Business Meetings Extension Supplementary Reading Unit 2 Secret to Sueccess Reading 1 Are You an EntrepreneuR？ Reading 2 Make Money by Thinking the Unthinkable Extension Supplementary Reading Unit 3 Marketing Strategies Reading 1 When Tt's Smarter to Be Second to Market Reading 2 Technology-driven Marketing Extension Supplementary Reading Unit 4 Competition Reading 1 The Invisible Fist Reading 2 Morals in the Rat Race Extension Supplementary Reading Unit 5 Investment Reading 1 Going for the Gold Reading 2 King of Bond Extension Supplementary Reading Unit 6 Banking Unit 7 Media and Entertainment Unit 8 Services Unit 9 Business Etheics Unit 10 Intellectual Property Unit 11 E-commerce Unit 12 Customers Appendix Ⅰ Appendix Ⅱ
