he Introduction of Advertising
广告简介／1
Unit 2 International Advertising
国际广告／11
Unit 3 Advertising Development of China
中国广告业的发展／20
Unit 4 Advertising Agency
广告代理／29
Unit 5 The Economic Effect of Advertising
广告的经济作用／38
Unit 6 Television Advertising
电视广告／45
Unit 7 Radio Advertising
广播广告／52
Unit 8 Newspaper Advertising
报纸广告／59
Unit 9 Magazine Advertisement
杂志广告／68
Unit 10 Outdoor Advertising
户外广告／76
Unit 11 Internet Advertising
网络广告／83
Unit 12 Advertising Copywriting
广告文案／91
Unit 13 Advertising Creativity
广告创意／100
Unit 14 Advertising Plain Design
广告平面设计／110
Unit 15 Analyzing Advertising Copy
广告文案分析／117
Unit 16 Advertising Management
广告经营管理／124
Unit 17 Advertising & Sales Promotion
广告与促销／131
Unit 18 Advertising Rules
广告法规／138
Unit 19 Brand Positioning
品牌定位／145
Unit 20 Dialogue in Media Planning
对话媒介策划／155
