Chapter One Store Layouts 模块一店面布局 Theory Part 理论部分 Practice Part 实训部分 Practice 1 Layout Planning 实训项目1商场设计 Practice 2 Retail Store Layouts 实训项目2零售店布局 Practice 3 Boutique Layout 实训项目3精品店布局 Layout Knowledge 店面布置小知识 Case and Improvement 案例与提高 Chapter Two Reception Desk Service 模块二服务台 Theory Part 理论部分 Practice Part 实训部分 Practice 1 Business Time 实训项目1营业时间 Practice 2 Showing Directions 实训项目2指路 Practice 3 Answering the Phones 实训项目3接听电话 Practice 4 Other Handy—Services 实训项目4其他便民服务 Receptionist Knowledge 接待小知识 Case and Improvement 案例与提高 Chapter Three Promotion 模块三促销 Theory Part 理论部分 Practice Part 实训部分 Practice 1 Promotion with Gifts 实训项目1赠品促销 Practice 2 Promotion at Reduced Price 实训项目2减价促销 Practice 3 Promotions with Coupons 实训项目3优惠券促销 Promotion Knowledge 促销小知识 Case and Improvement 案例与提高 Chapter Four Advertising 模块四广告 Theory Part 理论部分 Practice Part 实训部分 Practice 1 Bill Advertising 实训项目1海报广告 Practice 2 TV Advertising 实训项目2电视广告 Practice 3 Newspaper Advertising 实训项目3报纸广告 Advertising Knowledge 广告小知识 Case and Improvement …… 模块五销售 模块六缺货与订货 模块七包装 模块八付款 模块九投诉接待 模块十售后服务 模块十一失物招领 参考文献
