Unit 1 Basic Knowledge of Business Letter Writing Ⅰ. Form and Structure of Business Letters 1. Form 2. Structure 3. Addressing Envelopes Ⅱ. Writing Principles of Business Letter Exercises Unit 2 Establishing Business Relations & Inquiring Credit Reference Ⅰ. Letters for Establishing Business Relations 1. Importer Writes to Exporter 2. Self Introduction by Exporter 3. Exporter Writes to Importer 4. Self Introduction by Manufacturer 5. Manufacturer Writes to Importer 6. Letter Referring to a Bank Reference 7. Reply to the Above Ⅱ. Supplement: Some Useful Sentences on Establishing Business Relations Inquiring Credit Reference Exercises Unit 3 Enquiries and Replies Ⅰ. The Letters of Enquiries and Replies 1. General Enquiry and Reply 2. Specific Enquiry and Reply Ⅱ. Supplement:Some Useful Sentences on Enquiries & Replies Exercises Unit 4 Quotations, Sales Letters, Firm Offers & Counter Offers Ⅰ. Quotations 1. Quotation and Reply 2. Sending a Quotation 3. Buyer Asks for Quotation and Seller Replies Ⅱ. Sales Letters 1. Ordinary Sales--Promotion of DVD Player 2.Trying to Sell with Samples--Promotion of U, S. Dollar Bank Note Checker Ⅲ. Offers 1. Offer of Electronic Calculators 2. Offer of Refrigerators 3. Offer of Personal Computers Ⅳ. Counter Offers 1. Counter-offer on Price of Refrigerator 2. Counter-offer on Price of Hand-embroidered Silk Scarf 3. Counter-offer on Price of Medical Apparatus and Instruments 4. Buyer Asks for Reduction of Minimum Quantity 5. Counter-offer on Payment Terms 6. Buyer Asks for Earlier Delivery …… Unit 5 Orders, Acceptances and Rejections Unit 6 Sales Confirmation and Purchase Contract Unit 7 Payment Unit 8 Transport and Insurance Unit 9 Complaint, Claim and Settlement Unit 10 Fax & E-mail
Unit 11 Case Study Unit 12 Letter of Intent, Agreements and Contracts Unit 13 Invitation for Bids, Bid, Notice of Award & Advertisments Unit 14 Social Contact Correspondences 附录：商务英语常用缩略语
