Unit 1 advertisement reading i the money in the message reading ii advertising on the web extension
Unit 2 leadership reading i characteristics and traits of effective leaders reading ii the sensational michael dell of dell computer extension
Unit 3 information technology reading i what makes silicon valley so successful and unique reading ii a brave new web extension
Unit 4 markets reading i flea market reading ii the natural market extension
Unit 5 secret to success reading i are you an entrepreneur? reading ii make money by thinking the unthinkable extension
Unit 6 competition reading i the invisible fist reading ii morals in the rat race extension
Unit 7 investment reading i going for the gold reading ii king of bond extension
Unit 8 services reading i cross-cultural views of service quality reading ii beyond expectations extension
Unit 9 business ethics reading i ethics and competitiveness - put first things first reading ii bribery - an inevitable evil? extension
Unit 10 customers reading i the almighty customer (part i) reading ii the almighty customer (part ii) extension appendix a glossary appendix b idioms & expressions
