外贸函电/21世纪高职高专经管专业精编教材

张颖主编的《外贸函电》以外贸函电磋商能力训练为主线，通过项目导向展现了对外交易磋商的流程，旨在培养高端技能型外贸人才。全书首先介绍了外贸函电的格式和写作原则，然后分别从11个方面分项目介绍了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理。每个项目均配有学习目标、目标描述、写作技巧、有用句型、具体例信、文中注释、技能训练、增值阅读等，可以帮助读者更好地掌握外贸业务知识和书面磋商技能。
《外贸函电》可作为高等院校靠前商务专业及经济贸易类专业学生的教材，也可作为靠前商务工作者和外贸业务员的参考用书和自学用书。

Introduction of Business Letter Writing
Learning Objectives
Objectives Description
Writing Strategy
Skill Training
Project 1  Establishing Business Relations.
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 2  Enquiries and Replies
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 3  Offers and Counter Offers
Learning Objectives
Objectives Description
Writing Skill
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 4 Sales Promotion
Learning Objectives
Objectives Description
Writing Skill
Useful Expressions
Specimen Letters
Notes
Skill Training
Project 5  Conclusion of Business
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 6 Terms of Payment
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 7 Packing
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 8  Shipment
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 9  Insurance
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 10 Claim and Settlement
Learning Objectives
Objectives Description
Writing Strategy.....~
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Project 11  Agency
Learning Objectives
Objectives Description
Writing Strategy
Useful Expressions
Specimen Letters
Notes
Skill Training
Value-added Reading
Keys to Skill Training
Introduction of Business Letter Writing
参考书目