part ⅰ chapter 1 getting ready: business communication fundamentals i. the definition of business communication ii. the function of business communication iii. the categories of business communication iv. the characteristics of business communication v. over to you
chapter 2 communication strategies i. the process model (linear model) ii. ronald. b. adler model (interactive model) iii. mary munter model (circular model) iv. over to you
chapter 3 intercultural business communication i. understanding cultures and communication ii. high context or low context? nt. developing intercultural business communication skills iv. business anthropogeography: doing business around the world v. over to you
chapter 4 gender difference in communication .i. gender difference ii. psychological difference between men and women iii.educational difference iv. men and women at work v. women in negotiation vi. how to sell to women? vii. over to you part ⅱ
chapter 5 persuasive skills (1) i. persuading oneself before others ii. setting personal objective iii. developing the relationship iv. understanding human motivation v. over to you
chapter 6 persuasive skills (2) i. asking the right questions ii. applying the power of personality iii. choosing the right approach iv. over to you
chapter 7 non-verbal skills i. the significant role of non-verbal communication ii. non-verbal delivery skills iii. non-verbal listening skills iv. over to you
chapter 8 public speaking skills i. fighting down your terror ii. presentation skills iii. debating skills: to be or not to be iv. knowing how to say no v. over to you
chapter 9 teamwork or connection work? i. what is a team? ii. how to build an effective team? iii. chinese employees: ready for teamwork? iv. over to you part ⅲ
chapter 10 business writing i. fundamentals of business writing ii. business writing process iii. writing letters, memos, emails and reports iv. over to you
chapter 11 business negotiation i. about business negotiation ii. preparation for negotiations iii. process of negotiation and negotiation tactics iv. the principle: a win-win game v. over to you
chapter 12 shining yourself in meetings i. why have meetings? ii. what makes meetings effective? iii. how to shine yourself in meetings? iv. over to you
chapter 13 being an interviewer killer i. an interview ii. job interview iii. qualities employers seek iv. being an interviewer killer v. over to you
chapter 14 bullying at work i. what is workplace bullying? ii. how does bullying affect? iii. what to do about bullying? iv. over to you
chapter 15 starting your own business i. six steps to start your own business ii. win in china iii. business quotations iv. communicating with your subordinates v. over to you bibliography
