Research on Distributor's Fairness and Satisfaction Perception of Supplier's Product-harm Crisis The Effect of Language Abstraction in Online Reviews on Consumers' Brand Attitude and Buying Intention: An Empirical Research Based on the Linguistic Category Model (LCM) Pre-purchase Research Behaviors, Leading Climate Inaex and Demand Forecasting Based on Internet Search Data: The Case of Automobile Industry in China Service Recovery: Is Choosing Timing to Recover Needed While Catering to Her or His Likes? A Research on the Mechanism of Guilt Appeals Advertisement: Based on Grounded Theory A Research on the Consumers' Responses to the Company Donation Behavior: The Influences of Type of Donation, Type of Cause and Company Reputation Level The Impact of Consumer Animosity on Adolescent Consumers' Purchase Intension of Domestic Brands How Partitioned Pricing Influences the Expected Value of Experienced Services: A Perspective of Perceived Heterogeneity The Study of Internal Mechanism of "Loss to-win- back" Customer Retention Willingness Based on Attribution Theory--From Hotel Service Industry's Empirical Study