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商务英语口语

商务英语口语

  • 装帧: 平装
  • 出版社: 清华大学出版社
  • 作者: 房玉靖、梁晶、张怡 著作
  • 出版日期: 2010-06-01
  • 商品条码: 9787302219019
  • 版次: 1
  • 开本: 32开
  • 出版年份: 2010
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《商务英语口语》:高职高专商务英语专业教材
内容简介
本书素材以商务材料为主,内容涵盖商务工作所涉及的日常交际、涉外活动和涉外业务等常见场景,以功能用途划分。全书共设有16个单元,内容主要涉及办公、商务旅行、商务接待、商务会谈、商务会议、展览展会、求职面试、公司与产品、商标与专利、商品的询价、报盘、讨价还价、支付、包装与运输、保险、市场营销、销售谈判、签订合约、投诉索赔等方面。本教材可以满足高职高专院校商务英语、靠前贸易、靠前商务等相关专业的大学生、从事靠前商务工作的外经贸从业人员、外事人员以及广大英语爱好者的需要。
目录
Unit 1 Office Work
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 2 Business Travel
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 3 Client Reception
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 4 Companies and Products
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 5 Marketing
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 6 Meetings
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 7 Recruitment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 8 Trade Fairs
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 9 Enquiries and Offers
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 10 Counter Offers and Orders
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 11 Packing and Shipment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 12 Payment
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 13 Insurance
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 14 Conclusion of Business
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 15 Trademark, Patent, and Intellectual Property Rights
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections

Unit 16 Complaints, Claims and Settlement
Background Information
Learning Objectives
Oral Workshop
Language Focus
Extended Activities
Related Information
Supplements for Reflections
参考文献
摘要
    Courtesy is as important in speaking over the phone as in talking to people face to face.
    Calling Oll the Phone
    A person should always be certain of the number he is dialing to avoid disturbing someoneunnecessarily. If you do reach a wrong number, it is important to say "I'm sorry, I dialed thewrong number." before hanging up.
    When you talk on the telephone, remember your voice quality and express yourself clearlyand concisely. The person at the other end of the phone cannot see your facial expressions orgestures and the impression he receives depends on what is heard.
    .4nswering the Phone
    The most proper way to answer a telephone is "Hello." When the telephone is answered bysomeone other than the head of the house and someone says, "May I speak to Mr. X, please?" heor she should say, "Just a moment, please." If Mr. X is unable to come to the phone, the correctreply is "Mr. X Can't come to the phone now. May I have your name, and he will call you back assoon as possible?"
    If you must put the telephone down during the conversation, do it gently, and when you hangup, do it gently. DO NOT slam the receiver down!!! The person at the other end may still have thephone close to his ear, and then a sudden sharp bang can be hurtful as well as rude.
    ansferring a Call
    Transferring calls on the phone at work is part and parcel of any business but it's amazinghow damaging bad practice in this regard can be when it comes to how outsiders perceive acompany. Therefore, it's important to practice good professional etiquette when it comes to calltransfers.
    Listen to the caller. One of the most important aspects of phone work is to listen to what thecaller is saying and that means not interrupting. Sometimes you may instinctively know within amatter of a few seconds that you're going to need to transfer the call to somebody else, but don'tbe tempted to interrupt ―― hear the caller out.

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