《国家"十二五"职业规划教材·新商务英语教程:新商务英语听说教程4》:“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则,以话题为核心,语言技能为主线,结合职业资格证书考试的题型精心设计了任务型活动,英语语言和商务交际双项基本功的练习贯穿每个教学单元。《国家"十二五"职业规划教材·新商务英语教程:新商务英语听说教程4》分为8个单元,每单元由learning objectives,lead—in,listening focus,work step by step和after—class activities 5个模块构成,组织和安排不同层次和多种形式的听、说活动,对英语的听和说的基本技能进行训练。《国家"十二五"职业规划教材·新商务英语教程:新商务英语听说教程4》可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的二年级学生使用。
目录
Unit 1 Corporate Culture Learning Objectives Section A Lead—in Icebreaker Reading Aloud Section B Listening Focus:Listening for Signpost Words Section C Work Step by Step Task 1 Getting Started—Internet Giant Task 2 Going Further—Baidu’s Unique Culture Task 3 Playing Your Role—Changes in Yahoo! Section D After—class Activities Be an Active Listener Presentation Enjoy Your English Movie Episode:American Dreams in China Unit 2 Trademarks and Brands Learning Objectives Section A Lead—in Icebreaker Reading Aloud Section B Listening Focus:Distinguishing Facts from Opinions(Ⅰ) Section C Work Step by Step Task 1 Getting Started—Registering a Trademark Task 2 Going Further—The Brand Value Task 3 Playing Your Role—The Brand Story Section D After—class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Green Flower Porcelain Unit 3 Mechanism of the Board Learning Objectives Section A Lead—in Icebreaker Reading Aloud Section B Listening Focus:Identifying Main Ideas Section C Work Step by Step Task 1 Getting Started—The Company Status Task 2 Going Further—The History and System of the Board Task 3 Playing Your Role—Duties of the Board of Directors Section D After—class Activities Be an Active Listener Presentation Enjoy Your English Movie Episode:The Social Network Unit 4 The Stock Market Learning Objectives Section A Lead—in Icebreaker Reading Aloud Section B Listening Focus: Note Taking Section C Work Step by Step Task 1 Getting Started—Trading Principles Task 2 Going Further—Making Your Portfolio Task 3 Playing Your Role—A Decisive Hero Section D After—class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Over You Unit 5 Overseas Market Learning Objectives Section A Lead—in Icebreaker Reading Aloud Section B Listening Focus:Summarizing Section C Work Step by Step Task 1 Getting Started—Negotiating a Business Task 2 Going Further—Problems in Overseas Market Task 3 Playing Your Role—Sales Strategy Section D After—class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Invisible Wings Unit 6 Company Vision Learning Objectives Section A Lead—in Icebreaker Reading Aloud Section B Listening Focus:Distinguishing Facts from Opinions(Ⅱ) Section C Work Step by Step Task 1 Getting Started—Knowing Some Company Visions Task 2 Going Further—The Vision Story Task 3 Playing Your Role—Writing a Vision Statement Section D After—class Activities Be an Active Listener Presentation Enjoy Your English Movie Episode A Brief History of Apple Inc. Unit 7 Business Geeks Learning Objectives Section A Lead—in Icebreaker Reading Aloud Section B Listening Focus:Location and Address Section C Work Step by Step Task 1 Getting Started—Big Potatoes Task 2 Going Further—More Business Heroes Task 3 Playing Your Role—The Heroes’Story Section D After—class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Try With Me Unit 8 Global Top 500 Companies Learning Objectives Section A Lead—in Icebreaker Reading Aloud Section B Listening Focus:Drawing Inferences Section C Work Step by Step Task 1 Getting Started—Company Profile Task 2 Going Further—Company Development Task 3 Playing Your Role—Successful Career Section D After—class Activities Be an Active Listener Presentation Enjoy Your English Sing a Song:Make You Feel My Love Glossary