中国互联网协会全国大学生网络商务创新应用大赛典型案例项目过程与评析2

本书介绍了中国互联网协会“第六届（2012～2013）全国大学生网络商务创新应用大赛”的设计背景、主体内容及其组织过程，并在目前大学生的就业问题及其相关的专业实习问题、职业能力发展问题的背景下，通过大赛的设计与组织实施来探索和推动高校相关实习模式与大学生职业能力发展模式，也期望借此能推动众多企业的网络商务意识和能力。本书收集了大赛中参赛学生的8个典型案例，每一个案例都体现了不同的商业领域、问题领域及其网络商务策略，包括参赛大学生在对参赛项目的选择过程、团队组建与协作、方案设计及实施过程、大赛期间所遇到的问题，也包括指导教师和专家的一些深度点评意见。这些案例展示了参赛大学生针对特定的商业问题和需求寻求以网络应用为主要解决方案的过程，体现了分析与实施的完整过程，体现了对网络特征及其有效商务的应用策略。本书适合作为普通高校、各级职业院校相关专业实践实习的教材，也可以作为大学生拓展自己职业发展能力与创业能力的教材，还可以作为社会了解当代大学生创新能力的一个窗口。对于寻求变革、拓展市场、提升竞争能力的企业，也可以通过对本书的思考和探索过程来深度借鉴基于网络的业务创新与业务变革模式。

目 录 大赛寄语 前言 第1 章 大赛概述··············································· 1 1.1 大赛简介················································· 1 1.2 大赛组织机构·········································· 2 1.3 大赛的特点与创新举措·························· 3 1.4 赛事设置················································· 4 1.5 大赛议程················································· 6 1.6 大赛评分规则·········································· 6 第2 章 “农邮天下”项目计划························ 10 2.1 团队介绍··············································· 10 2.2 选题经过··············································· 10 2.3 方案························································11 2.4 竞赛成果··············································· 31 2.5 专家点评··············································· 34 第3章 “e 路通”——基于微信平台的商场 数字化营销设计与实践······················· 36 3.1 团队介绍··············································· 36 3.2 选题经过··············································· 36 3.3 方案······················································· 37 3.4 竞赛成果··············································· 56 3.5 专家点评··············································· 63 第4 章 “首席食客”——点餐系统创业项目 方案······················································ 67 4.1 团队介绍··············································· 67 4.2 选题经过··············································· 67 4.3 方案······················································· 68 4.4 竞赛成果··············································· 92 4.5 专家点评··············································· 92 第5 章 “我使用，我改变”——邮储银行 电子银行农村市场推广策划方案······· 94 5.1 团队介绍··············································· 94 5.2 选题经过··············································· 95 5.3 方案······················································· 95 5.4 竞赛成果··············································114 5.5 专家点评··············································115 第6 章 中国移动飞信校园应用及营销推广·····116 6.1 团队介绍··············································116 6.2 选题经过··············································116 6.3 方案······················································117 6.4 竞赛成果············································· 132 6.5 专家点评············································· 132 6.6 附件····················································· 135 第7 章龙山黑陶工艺品——龙山文化底蕴的 见证···················································· 141 7.1 团队介绍············································· 141 7.2 选题经过············································· 141 7.3 方案····················································· 142 7.4 竞赛成果············································· 156 7.5 专家点评············································· 157 第8 章 邮储手机银行用户体验优化及移动 支付功能创新···································· 160 8.1 团队介绍············································· 160 8.2 选题经过············································· 160 8.3 方案····················································· 161 8.4 竞赛成果············································· 191 8.5 专家点评············································· 192 第9 章 利用互联网改善区域性服务类企业 客户关系管理——天姿高端婚纱 摄影运营优化策划书························· 194 9.1 团队介绍············································· 194 9.2 选题经过············································· 194 9.3 方案····················································· 195 9.4 竞赛成果············································· 214 9.5 专家点评············································· 216 附录 大赛主办、协办机构···························· 218 ·VIII ·