“新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则，全书以话题为核心，语言技能为主线，精心设计的任务型活动贯穿每个教学单元。本教材为《新商务英语阅读教程2》，全书共8 个单元，每单元由Learning Objectives，Lead-in，Embracing English，Extending Your English 和Self-evaluation 5个模块构成，在扩大阅读量的同时对英语阅读基本技能进行训练。 本教材可供高职高专院校商务英语专业和应用英语专业外贸和涉外文秘方向的学生在一年级下学期使用。
目录
Unit 1 Human Resources Learning Objectives Section A Lead-in Section B Embracing English Text A HRIs Important to an Organization Text B PeoplePowerYourBusiness Section C Extending Your English I.Approaching the reading skill：Skimming to get gist／implied information（略读获取主要／隐含信息）1 II.Applying the reading skill：Human Resources Life Cycle Section D Self-evaluation Unit 2 Public Relations Learning Objectives Section A Lead-in Section B Embracing English Text A The Essence of the Public Relations Text B FormingYourPR Success Section C ExtendingYour English I.Approaching the reading skill：Skimming to get gist／implied information（略读获取主要／隐含信息）2 II.Applying the reading skill：What Does a Public Relations Agency Do? Section D Self-evaluation Unit 3 Finance Learning Objectives Section A Lead-in Section B Embracing English Text AAGuide to Finance for Business Text B TheRoles andImpactofFinance onBusiness Section C Extending Your English I.Approaching the reading skill：Topic sentences（主题句）1 II.Applying the reading skill：Finance with Other Business Functions Section DSelf-evaluation Unit 4 Marketing Learning Objectives Section A]Lcadin Section B Embracing English Text A The Importance ofMarketing for Successful Business Text BIs Traditional Marketing Still Alive? Section C Extending Your English I.Approaching the reading skill：Topic sentences（主题句）2 II.Applyingthe reading skill：Customers in Marketing Section DSelf-evaluation Unit 5 Research&Development Learning Objectives Section A Leadin Section B Embracing English Text A Role ofResearch and Development in Business Text BWeighing the Benefits of R&D in Business Section C Extending Your English I.Approaching the reading skill：Understanding the conceptual meaning（理解概念意义）1 II.Applying the reading skill：Research and Development：the good and bad side Section DSelf-evaluation Unit 6 Production Learning Objectives Section A Lcad-in Section B Embracing English Text A What Happens in the Operations Department of a Company? Text B Production--ManagingQuality Section C Extending Your English I.Approaching the reading skill：Understanding the conceptual meaning（理解概念意义）2 II.Applying the reading skill：Encourage Manufacturing Efficiency Section D Self-evaluation Unit 7 Advertisement Learning Objectives Section A Lead-in Section B Embracing English Text A What IsAdvertising as an Organizational Function? Text B How Does Advertising Influence People? Section C Extending Your English I.Approaching the reading skill：Understanding relations within／between the sentences（理解句内／句际关系）1 II.Applying the reading skill：NonprintAdvertising Section D Self-evaluation Unit 8 Sales Learning Objectives Section A Leadin Section B Embracing English Text ABasics ofthe Sales Process Text BShift Your Sales Focus for Increased Sales Section C Extending Your English I.Approachingthe reading skill：Understanding relationswithin／betweenthe sentences（理解句内／句际的关系）2 II.Applying the reading skill：After Sales Service Business Section D Self-evaluation New Words and Expressions
