Chapter One Introduction of Multimodal Narratives
1.1 Narrative
1.2 Semiotics and Narrative
1.3 On Modes and Media
1.4 Method for Analyzing Muhimodal Narrative
Chapter Two Compositional, Interpersonal and Representational Meanings in the Multimodal Discourse Analysis
2.1 Introduction
2.2 Systemic Functional Grammar and Muhimodality
2.3 Relevant the Orgies of Text and Images and of Their Relations: Barthes and Halliday
2.4 Sample Analysis
2.5 Summary
Chapter Three A System for Image-Text Relations
3.1 A System for Image-Text Relations
3.2 Units and Realizations of Status Relations
3.3 Logico-Semantic Relations
3.4 Units and Realizations of Logico-Semantic Relations
3.5 Equal-Status and Logico-Semantics Combined
3.6 Summary
Chapter Four Multimodal Digital Semiotics and Software
4.1 Introduction
4.2 The Fox News Video
4.3 Muhimodal Analysis Software
4.4 Modeling the Multimodal Semantic Data Using Allen's Temporal Logic
4.5 Discussion
4.6 Summary
Chapter Five Multimodal Storytellers: How to Use Multimodal Semiotics to Narrate
5.1 Artefaetual Literacies and Multimodality in Narrative Texts
5.2 Narrative Theory and Magical Realism
5.3 The Simultaneity of Experience Represented in Converging Time and Space
5.4 Implications for Narrative in the Classroom
Chapter Six Case Study One: Multimodal Analysis of Film
6.1 Implicature in Film Communication
6.2 Data Set and Methodology
6.3 The Process of Analysis
6.4 Analysis and Discussion: Implicature at the Service of Comedy and Romance in Bridget Jones Films
6.5 Summary
Chapter Seven Case Study Two: Multimodal Analysis in Advertising Narrative
7.1 Advertising Research in Medias
7.2 Multimodal Analysis in Advertising Communication
7.3 Exploring Muhimodal Narrative in Advertising
7.4 Analytical Framework
7.5 Summary
References
