工商管理英语实用教程

     本书是面向职场而编写的工商管理英语教材，力求切实提高读者实际使用行业英语的能力。 本书内容切合行业实际，面向工作环境。以Unit为单位，每一Unit由以下几部分组成：课文??这些课文包括了管理基础理论、主要应用领域、常用方法和新颖观念；单词??给出课文中出现的新词，读者由此可以积累专业基础词汇；词组??给出课文中的常用词组；缩略语??给出课文中出现的、业内人士必须掌握的缩略语；Notes??讲解课文中出现的疑难句子，培养读者的阅读理解能力；习题??巩固所学知识；阅读材料??提供最新的行业资料，进一步扩大读者的视野。书后附有习题参考答案，以供读者检查学习效果。 本书既可作为高等院校工商管理类的专业英语教材，也可供相应的培训班使用。从业人员使用本书“自我充电”，亦颇得当。

    Unit 1 Text A Management New Words Phrases Abbreviations Notes Exercises Text B Managerial Skills New Words Phrases Abbreviations Exercises Reading Material Fayol‘s Principles of Management 参考译文 管理 Unit 2 Text A Strategic Management New Words Phrases Abbrevlations Notes Exercises Text B FivePsforStrategy New Words Phrases Exercises Reading Material SWOT Analysis and Five Competitive Forces 参考译文 战略管理 Unit 3 Text A Human Resource Management New Words Phrases Abbreviations Notes Exercises Unit 3 Text B The Nature of Motivation New Words Phrases Exercises Reading Material Who Appraises Performance? 参考译文 人力资源管理 Unit 4 Text A Marketing Management New Words Phrases Notes Exercises Text B Marketing Management Philosophies New Words Phrases Exercises Reading Material Target Consumers 参考译文 市场营销管理 Unit 5 Text A Operations Management New Words Phrases Abbreviations Notes Exercises Text B The Ever-changing World of Operations Management New Words Phrases Abbreviations Exercises Reading Material Manufacturing and Services：Differences and Similarities 参考译文 运营管理 Unit 6 Text A Logistic Management New Words Phrases Nores Exercises Text B Logistical Integration Objectives New Words Phrases Exercises Reading Material Supply Chain Management 参考译文 物流管理 Unit 7 Text A Total Quality Management New Words Phrases Abbreviations Notes Exercises Text B What is Six Sigma? New Words Phrases Abbreviations Exercises Reading Material International Quality Standards 参考译文 全面质量管理 Unit 8 Text A Project Management New Words Phrases Notes Exercises Text B Behavioral Aspect of Project Management New Words Phrases Exercises Reading Material Project Management Tiers 参考译文 项目管理 Unit 9 Text A Financial Management New Words Phrases Notes Exercises Text B Financial Accounting and Managerial Accounting New Words Phrases Abbreviations Exercises Reading Material The Six Most Important Ideas in Finance 参考译文 财务管理 Unit 10 Text A InfomlationManagemem New Words Phrases Abbreviations Notes Exercises Unit 1O Text B Components of Information Systems New WordS Phrases Exercises Reading Material Information Management and Society 参考译文 信息管理 附录 参考答案