商务英语写作实用教程

本书充分整合了与商务 英语写作相关的理论和实践 知识，专为非英语母语的学 习者量身打造，内容涵盖商 务英语写作基础与技巧、特 定商务词汇和表达方式、常 见商务文体格式及跨文化沟 通技巧。教材按照难易程度 划分为基础（写作过程、语 调和读者分析等）、进阶（ 构建主旨句、视觉辅助工具 的使用、列表和项目符号的 应用等）和高级（求职、公 关、市场营销等特殊领域写 作的技巧）三个层次，辅以 翔实的例子和基于理论的解 释。书中还精选了实际商务 写作练习，包括商务邮件、 备忘录、报告等多种商务文 体，使学习者真正做到理论 与实践相结合，为职场成功 奠定坚实的写作基础。 本书适合英语类专业（ 尤其是商务英语专业）及管 理学相关专业的本科生和研 究生使用，也适合企业员工 使用，尤其是需要与国外同 事、客户或合作伙伴进行书 面沟通的员工。

易文静，女，中共党员，副教授，广东外语外贸大学外国语言学及应用语言学专业博士。长期从事商务英语专业教学和研究工作。专业研究方向为二语习得、语言测试。主持完成江西省教育科学规划课题一项，主持一项江西省高校人文社科项目一项，参与完成江西省教育科学规划课题一项。在《外语教学与研究》和《现代外语》等外语类核心期刊和其他省级期刊发表论文数篇。目前主讲课程：《基础英语写作》《商务英语写作》。教学经验丰富，商务英语专业的各项专业课程都有所涉猎；曾教授《高级英语》《高级听力》《综合商务英语》《商务英语泛读》《跨文化交际》和《英语语言学》等课程；教学评价多次被评为优秀。

Unit 1 Introduction 1.1 Overview of the Course 1.2 Course Objectives 1.3 Importance of Business English Writing 1.3.1 Professionalism 1.3.2 Efficiency 1.3.3 Reputation 1.3.4 Cross-Cultural Communication 1.3.5 Career Advancement 1.4 Distinctive Features of Business English Writing 1.4.1 Formality and Precision 1.4.2 Structured Format and Purpose-Driven Writing 1.4.3 Conciseness and Clarity 1.4.4 Tone Adaptability 1.4.5 Cultural Sensitivity 1.4.6 Focusing on Relationship Building 1.4.7 Use of Persuasive Language 1.4.8 Adaptability to Digital Platforms Unit 2 Writing Basics 2.1 Understanding the Writing Process 2.1.1 Prewriting 2.1.2 Drafting 2.1.3 Revising 2.1.4 Editing 2.1.5 Proofreading 2.2 Understanding the Writing Purpose 2.2.1 Common Purposes for Business Writing 2.2.2 The Audience for Business Writing 2.2.3 Audience and Purpose Combinations 2.2.4 Aligning Your Approach 2.2.5 Tailoring for the Audience 2.3 Choosing the Right Tone and Style 2.3.1 Formality vs. Informality 2.3.2 Clarity and Simplicity 2.3.3 Audience Engagement 2.3.4 Purpose-Driven Approach Unit 3 Business Writing Skills 3.1 Spotlighting the Reader''s Benefits 3.1.1 From Writer-Oriented to Reader-Oriented 3.1.2 Enhancing Response and Action 3.1.3 Adopting the \\\"You\\\" View in Marketing 3.1.4 Avoiding Negative Connotations 3.2 Expressing Positively 3.2.1 The Shift to Positive Language 3.2.2 Emphasizing Solutions over Problems 3.2.3 Learning from Negative Outcomes 3.2.4 Reframing Feedback 3.2.5 Encouraging Action 3.2.6 Avoiding Negative Expressions 3.2.7 The Role of Positive Words 3.3 Inclusive Language 3.3.1 Overcoming Gender Bias 3.3.2 Neutralizing Job Titles 3.3.3 Addressing Age Bias 3.3.4 Eliminating Racial and Ethnic Bias 3.3.5 Disability Awareness 3.3.6 Using Inclusive Terms for Humanity 3.4 Conversational but Professional Language 3.4.1 The Spectrum of Business Writing 3.4.2 Avoiding Extremes 3.4.3 Using Modern Expressions 3.4.4 Avoiding Technical Jargon and Big Words 3.4.5 Choosing the Right Levels of Diction 3.4.6 Practical Tips for Conversational Professionalism 3.5 Emphatic Devices in Business Writing 3.5.1 Emphasis Through Mechanics 3.5.2 Emphasis Through Style 3.6 De-emphatic Devices in Business Writing 3.6.1 Using General Rather than Specific Wording 3.6.2 Burying the Idea in the Middle of a Sentence 3.6.3 Placing the Idea in a Dependent Clause Connected to an Independent Clause Containing a Positive Idea Unit 4 Business Writing Strategies 4.1 Organizing Your Writing 4.1.1 Why Is Organization Important 4.1.2 Methods of Organization 4.2 Crafting a Strong Thesis Statement 4.2.1 Understanding the Components of a Thesis Statement 4.2.2 How to Craft an Effective Thesis Statement 4.3 Using Visual Aids 4.3.1 Importance of Visual Elements in Business Writing 4.3.2 Types of Diagrams in Business Contexts 4.3.3 Creating Clear and Effective Diagrams 4.3.4 Integrating Diagrams with Text 4.3.5 Writing for the Diagrams 4.4 Using Bullet Points and Lists 4.4.1 Reasons for Using Bullet Points and Lists 4.4.2 Crafting Effective Bullet Points Unit 5 Business Vocabulary and Expressions 5.1 Business Vocabulary 5.1.1 Categories of Business Vocabulary 5.1.2 Origins of Business Terms 5.2 ldiomatic Expressions 5.2.1 Literal vs. Figurative Meanings of Idiomatic Expressions 5.2.2 Cultural Nuances of Idiomatic Expressions 5.2.3 Types of Business Idioms 5.2.4 Using Idiomatic Expressions in Business Writing 5.3 Phrases for Different Business Situations 5.3.1 Meetin