包含可影印的资料，如完整的课程补充和案例分析。 列示各单元中的练习与bec／bulats考试中各题型的对应关系。 每个单元都提供了详细的教学指导建议。 附有课堂活动所有练习的答案。 附有学生用书所有练习的完整答案，包括针对bec考试的exam skills and exam practice（应试技巧练习）部分。 附有学生用书的录音文稿，并对答题关键点进行了标注。 介绍了欧洲语言教学大纲（the common european framework，简称cef）的制定情况。本教程的学习者可以运用该大纲中的中级阶段学生能力要求列表（can do statements for level b2）评估自己的英语水平。
内容简介
剑桥标准商务英语教程》(Cambridge Business Benchmark)共由三个级别构成，分别对应BEC考试的三个级别：初级(Preliminary)、中级(Vantage)、不错(Higher)。每一级别又包含学生用书(四色印刷，书中附有录音光盘)、教师用书、自学手册。 本套教程内容真实丰富，贴近当今的商业社会。就语音素材而言，其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从很初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等靠前知名企业普通员工或高管访谈的片段，奉献给读者。就文字素材而言，来自the Economist等有名财经媒体的文章更是比比皆是。
目录
Acknowledgements Introduction Human resources Unit 1 Staff development and training Exam reference and unit notes Photocopiable activity: The first day Answer key Transcript Unit 2: Job descriptions and job satisfaction Exam reference and unit notes Photocopiable activity: Job descriptions Answer key Transcripts Unit 3: Letters of enquiry and applications Exam reference and unit notes Photocopiable activity: Curricula vitae Answer key Transcript Unit 4: Telephone skills Exam reference and unit notes Photocopiable activity: Case study: Hello Holidays Answer key (including Grammar workshop 1) Transcripts Marketing Unit 5: Promotional activities and branding Exam reference and unit notes Photocopiable activity: Market makers Answer key Transcript Unit 6: New product development Exam reference and unit notes Photocopiable activity 1: Advertising Photocopiable activity 2: Case study: BDD Answer key Transcripts Unit 7: A stand at a trade fair Exam reference and unit notes Photocopiable activity: Visitors to the International Food Exhibition Answer key Transcript Unit 8: Establishing relationships and negotiating Exam reference and unit notes Photocopiable role cards for role-play (SB page 41) Photocopiable activity 1: Quiz: Are you a good negotiator? Photocopiable activity 2: Negotiating skills Answer key (including Grammar workshop 2) Transcripts Starting new business activities Unit 9: Going it alone Exam reference and unit notes
Photocopiable activity: Letter to a ffanchiser Answer key Transcript Unit 10: Financing the start-up Exam reference and unit notes Photocopiable activity: Business start-up game Answer key Transcripts Unit 11: Starting up in a new location Exam reference and unit notes Photocopiable activity: Distribution Answer key Transcript Unit 12: Presenting your business idea Exam reference and unit notes Answer key (including Grammar workshop 3) Transcript Business travel Unit 13: Business hotels and sales conferences Exam reference and unit notes Photocopiable activity 1: An old hotel Photocopiable activity 2: Travel survey Answer key Transcript Unit 14: Business conferences Exam reference and unit notes Photocopiable activity: Case study: Conference centre Answer key Transcripts Unit 15: Reports Exam reference and unit notes Photocopiable activity: High flyers Answer key Transcript Unit 16: Business meetings Exam reference and unit notes Photocopiable activity 1: F2F Photocopiable activity 2: Case study: FarmGear Answer key (including Grammar workshop 4) Transcripts New technologies, innovation and change Unit 17: New technologies and change Exam reference and unit notes Photocopiable activity 1: Change and stress Photocopiable activity 2: If I were boss ... Answer key Transcript Unit 18: Using the Internet Exam reference and unit notes Photocopiable activity: Case study: Burfords Light Engineering
Answer key Transcripts Unit 19: A staff survey Exam reference and unit notes Photocopiable activity: Case study: Fendara SL Answer key Transcript Unit 20: Offshoring and outsourcing Exam reference and unit notes Photocopiable activity: An outsourcing questionnaire Answer key (including Grammar workshop 5) Transcripts Customer relations Unit 21: Customer loyalty Exam reference and unit notes Answer key Transcript Unit 22: Communication with customers Exam reference and unit notes Photocopiable activity: Case study: Bafios Ortiz Answer key Transcripts Unit 23: Corresponding with customers Exam reference and unit notes Photocopiable activity: A letter of apology Answer key Transcript Unit 24: A business seminar Exam reference and unit notes Photocopiable activity: Game: business gurus Answer key (including Grammar workshop 6) Transcripts Exam skills and Exam practice Answer key Transcripts Appendix: The Common European Framework
