《高绩效企业管理(英文)》由潘先弟、乔金浩、李华编著。This book makes in-depth and refined analysis on the basic elements of modern enterprises' operation (Vision,Mission,Shared Value, Goals,Strategy,and System/Process) by in-depth reviewing on complicated business and market operation.It is a symbolic combination of the writer's accumulated experience in the position of international enterprises' top management and practical understanding on Chinese traditional culture.In the meantime this book also explains the evolution process from a normal enterprise to excellent enterprise through standard enterprise and high performance enterprise.A series of business cases are narrated and studied in the book,vividly denoting enterprises' efforts on deploying and utilizing basic elements of enterprises' operation.
目录
Chapter One The Ultimate Goals and Basic Elements of Enterprise Management Part 1 The ultimate goals of enterprise Part 2 Overview of the basic elements of enterprise management Part 3 Enterprise management models and tools Chapter Two Vision, Mission and Shared Value Part 1 Vision and mission Part 2 Shared value - enterprise's core competence Part 3 Corporate culture Chapter Three Goals and Strategies Part 1 Goals of enterprise Part 2 Enterprise's strategy and its execution Chapter Four Systems and Processes Part 1 Policy-the foundation of systems and processes Part 2 The management of systems and processes Part 3 Organizational structure Part 4 Management, leader and staff Chapter Five Change Management Part 1 Change management Part 2 Change and transformation Part 3 Crisis and risk management Chapter six Step for Excellence Part 1 The elements of high performance enterprise Part 2 Innovation and high performance Part 3 From high performance to excellence Reference List
