罗伯特·帕尔马蒂尔(Robert W.Palmatier),罗伯特·帕尔马蒂尔是美国华盛顿大学福斯特商学院（Foster School of Business，University of Washington，USA）市场营销学教授，同时也是销售与营销战略研究所的研究总监。Robert W. Palmatier is Professor of Marketing and John C. Narver Endowed Professor in Business Administration at the Foster School of Business, University of Washington, USA and the Research Director of the Sales and Marketing Strategy Institute.
