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21世纪实用国际商务英语口语(第四版)

21世纪实用国际商务英语口语(第四版)

  • 字数: 629
  • 出版社: 北京大学
  • 作者: 陈宁,陈鹏南 著
  • 商品条码: 9787301354179
  • 版次: 4
  • 开本: 16开
  • 页数: 283
  • 出版年份: 2024
  • 印次: 1
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内容简介
本书深入贯彻党的二十大精神,以习近平新时代中国特色社会主义思想为指导,准确把握教育事业发展面临的新形势、新任务,以培养学生的商务英语口语能力为核心,把英语语言能力培养与商务知识学习有机结合起来,突出知识掌握、能力培养与价值塑造的协同发展。全书以国际商务交际活动为中心,展示如何处理实际交易环节中出现的各类问题,内容涉及国际贸易的各个实战环节和相关商务活动两大主线,涵盖客户介绍、寻找贸易机会、商务安排、参加交易会、商务拜访、营销策略、商务会议、商务促销、商务谈判、技术创新和自主品牌战略等。 本书精心设计了与国际商务有关的话题,从国际贸易实务的各个实战环节入手,让学生在逼真的贸易情景中学习国际商务知识、模仿体验如何开展国际贸易,书中融入了展示中华文明等内容,通过情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练,让学生在不同的商务语境中应用国际商务英语口语,提高商务交际技能,提升民族自豪感,增强国际视野。 本书配有音频、电子课件等资源,可作为高等院校经贸和英语专业的教材,也可作为相关从业人员的参考书。 本书第三版被评为“十三五”职业教育国家规划教材,“十四五”职业教育国家规划教材。
作者简介
陈宁 ---------------------------- 陈宁,福建师范大学协和学院,教授,硕士生导师、高级经济师;福建省翻译协会常务理事。论文《翻译目的论视角下的商务英语翻译教材建设研究》获得第十二届全国商务英语研讨会三等奖。 陈鹏南 ---------------------------- 陈鹏南,福建理工大学人文学院,讲师;2022年第13届“外教社杯”全国高校外语教学大赛一等奖获得者;福建省翻译协会会员。
目录
Chapter 1 Welcoming Clients 1 PartA Situational Dialogue 2 Communicative Scene 1 2 Communicative Scene 2 3 Communicative Scene 3 3 Part B Practical Key Sentences 7 Part C Integration of Theory and Practice 8 Part D Practice 11 Chapter 2 Seeking Business Opportunities 15 Part A Situational Dialogue 16 Communicative Scene 1 16 Communicative Scene 2 17 Communicative Scene 3 18 Part B Practical Key Sentences 23 Part C Integration of Theory and Practice 25 Part D Practice 27 Chapter 3 Making Inquiries 31 Part A Situational Dialogue 32 Communicative Scene 1 32 Communicative Scene 2 33 Communicative Scene 3 34 Part B Practical Key Sentences 39 Part C Integration of Theory and Practice 41 Part D Practice 43 Chapter 4 Business Appointment and Arrangement 47 Part A Situational Dialogue 48 Communicative Scene 1 48 Communicative Scene 2 49 Communicative Scene 3 50 Part B Practical Key Sentences 54 Part C Integration of Theory and Practice 56 Part D Practice 58 Chapter 5 Offer and Counter-offer 61 Part A Situational Dialogue 62 Communicative Scene 1 62 Communicative Scene 2 63 Communicative Scene 3 64 Part B Practical Key Sentences 67 Part C Integration of Theory and Practice 69 Part D Practice 71 Chapter 6 At China Import and Export Fair 73 Part A Situational Dialogue 74 Communicative Scene 1 74 Communicative Scene 2 75 Communicative Scene 3 76 Part B Practical Key Sentences 79 Part C Integration of Theory and Practice 80 Part D Practice 82 Chapter 7 Business Visit 85 Part A Situational Dialogue 86 Communicative Scene 1 86 Communicative Scene 2 87 Communicative Scene 3 88 Part B Practical Key Sentences 92 Part C Integration of Theory and Practice 93 Part D Practice 96 Chapter 8 Innovative and Power Brand Strategy 99 Part A Situational Dialogue 100 Communicative Scene 1 100 Communicative Scene 2 101 Communicative Scene 3 102 Part B Practical Key Sentences 107 Part C Integration of Theory and Practice 109 Part D Practice 111 Chapter 9 Packing and Quality Inspection 115 Part A Situational Dialogue 116 Communicative Scene 1 116 Communicative Scene 2 117 Communicative Scene 3 118 Part B Practical Key Sentences 121 Part C Integration of Theory and Practice 123 Part D Practice 125 Chapter 10 Acceptance and Orders 129 Part A Situational Dialogue 130 Communicative Scene 1 130 Communicative Scene 2 131 Communicative Scene 3 132 Part B Practical Key Sentences 136 Part C Integration of Theory and Practice 137 Part D Practice 140 Chapter 11 Business Telephone Calls 143 Part A Situational Dialogue 144 Communicative Scene 1 144 Communicative Scene 2 145 Communicative Scene 3 146 Part B Practical Key Sentences 148 Part C Integration of Theory and Practice 150 Part D Practice 152 Chapter 12 Terms of Payment 155 Part A Situational Dialogue 156 Communicative Scene 1 156 Communicative Scene 2 157 Communicative Scene 3 158 Part B Practical Key Sentences 163 Part C Integration of Theory and Practice 165 Part D Practice 166 Chapter 13 Business Negotiation 169 Part A Situational Dialogue 170 Communicative Scene 1 170 Communicative Scene 2 171 Communicative Scene 3 172 Part B Practical Key Sentences 176 Part C Integration of Theory and Practice 178 Part D Practice 180 Chapter 14 Sign a Contract 185 Part A Situational Dialogue 186 Communicative Scene 1 186 Communicative Scene 2 187 Communicative Scene 3 188 Part B Practical Key Sentences 192 Part C Integration of Theory and Practice 193 Part D Practice 195 Chapter 15 Cargo Delivery 199 Part A Situational Dialogue 200 Communicative Scene 1 200 Communicative Scene 2 201 Communicative Scene 3 201 Part B Practical Key Sentences 205 Part C Integration of Theory and Practice 206 Part D Practice 209 Chapter 16 Business Conference 213 Part A Situational Dialogue 214 Communicative Scene 1 214 Communicative Scene 2 215 Communicative Scene 3 216 Part B Practical Key Sentences 221 Part C Integration of Theory and Practice 222 Part D Practice 225 Chapter 17 Sales Promotion 229 Part A Situational Dialogue 230 Communicative Scene 1 230 Communicative Scene 2 231 Communicative Scene 3 233 Part B Practical Key Sentences 237 Part C Integration of Theory and Practice 239 Part D Practice 240 Chapter 18 Interview 243 Part A Situational Dialogue 244 Communicative Scene 1 244 Communicative Scene 2 244 Communicative Scene 3 245 Part B Practical Key Sentences 249 Part C Integration of Theory and Practice 251 Part D Practice 254 Chapter 19 Complaints 257 Part A Situational Dialogue 258 Communicative Scene 1 258 Communicative Scene 2 259 Communicative Scene 3 259 Communicative Scene 4 260 Part B Practical Key Sentences 265 Part C Integration of Theory and Practice 266 Part D Practice 267 Chapter 20 Banquet and Parting 271 Part A Situational Dialogue 272 Communicative Scene 1 272 Communicative Scene 2 274 Communicative Scene 3 274 Part B Practical Key Sentences 278 Part C Integration of Theory and Practice 279 Part D Practice 281

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