大学语文

《大学语文》教材是山东旅游职业学院公共课教学改革的重要成果。本教材以习近平新时代中国特色社会主义思想为指导，以职业应用需求为重点，巧妙融入课程思政和社会主义核心价值观，体现了正确的育人导向，可作为高职院校《大学语文》课程的使用教材。对于高职院校而言，需要开设《大学语文》课程，提升学生的母语水平，让学生了解应该如何准确地运用语言，如何清晰地表 情达意，如何使语言富有美感，为将来的职业发展打下基础。我们在充分考虑旅游院校的人才培养目标和旅游行业的发展需求的基础上，编写了本教材。本教材充分明确了《大学语文》的职业性特点，突出工具性，着眼于“服务专业、服务社会”的基本遵循，紧密与旅游行业相结合，重视写作和口语表达，有针对性地培养学生的职业汉语能力。

潘婷婷，女，山东大学文学与新闻传播学院新闻学专业毕业，硕士研究生，山东旅游职业学院教师，副教授，研究方向为传统文化。 张玉娟，女，1980年3月23日出生于山东省滨州市，2004年毕业于山东师范大学中文系古代文学专业。2004年任职于山东旅游职业学院，主要担任《大学语文》《写作》《中华优秀传统文化》等课程。 刘英利，女，山东师范大学中国现当代文学专业毕业，硕士研究生，山东旅游职业学院教师，副教授，研究方向为传统文化。

第一编 山东文学旅游资源 ······························································ 1 第一节 山东旅游文学概述 ························································ 2 第二节 孔子··········································································10 第三节 李白··········································································20 第四节 杜甫··········································································31 第五节 曾巩··········································································41 第六节 苏轼··········································································50 第七节 李清照·······································································64 第八节 辛弃疾·······································································74 第九节 蒲松龄与《聊斋志异》 ···················································86 第十节 老舍与山东 ································································97 第十一节 山东民间文学 ························································ 108 第二编 常用应用文写作 ······························································ 129 第一节 写作基础 ································································· 130 第二节 事务文书 ································································· 144 第三节 公务文书 ································································· 158 第四节 论述类文书 ······························································ 170 1 大学语文 2 第五节 求职竞聘类文书 ························································ 190 第六节 礼仪文书 ································································· 204 第七节 宣传策划类文书 ························································ 221 第三编 口才训练········································································ 243 第一节 普通话水平测试辅导 ·················································· 244 第二节 演讲········································································ 259 第三节 旅游推介 ································································· 271 第四节 职业口才 ································································· 278 第五节 经典诵读 ································································· 290 后记······················································································· 310 参考文献···················································································· 312