财经基础英语

本教材是通识性财经英 语教材，内容涵盖微观经济 学、宏观经济学和金融学基 础知识。教材旨在帮助学生 熟悉并掌握与财经相关的词 汇、术语、财经基本概念及 基本原理的英文表达，为下 一步学习财经专业英语打下 基础；通过形式多样的练习 帮助学生提升阅读、口语、 翻译、写作等英语语言能力 ，学习如何用英语讲好中国 财经故事。 本教材可供普通本科院 校财经类专业学生和对财经 英语感兴趣的其他专业学生 使用，也可供在工作中需使 用财经英语的社会人士学习 参考。

周茜，女，英语语言文学硕士，重庆工商大学外国语学院副教授。主持和参与多项省部级课题、参与多门重庆市来华留学全英文一流课程建设，出版著作1部。主要研究领域为财经英语及高等教育国际化。

Unit 1 What Is Economics 1.1 An Overview of Economics 1.1.1 Branches of Economics 1.1.2 Core Principles of Economics 1.1.3 Types of Economic Systems 1.2 An Overview of Microeconomics 1.2.1 Key Concepts of Microeconomics 1.2.2 Core Theories of Microeconomics 1.3 An Overview of Macroeconomics 1.3.1 Key Concepts of Macroeconomics 1.3.2 Core Theories of Macroeconomics 1.4 Positive Economics vs Normative Economics 1.4.1 Positive Economics 1.4.2 Normative Economics Unit 2 An Overview of Traditional Economic Thought in the West and China 2.1 An Overview of Traditional Economic Thought in the West 2.1.1 Economic Thought in Ancient Greece and Rome 2.1.2 Economic Thought in the Middle Ages 2.2 An Overview of Traditional Economic Thought in China 2.2.1 Economic Thought Before the 6th Century 2.2.2 Economic Thought from the 7th to the 14th Century Unit 3 Demand and Supply 3.1 The Law of Demand and Supply 3.1.1 Definition of Demand 3.1.2 Demand Curve 3.1.3 Definition of Supply 3.1.4 Supply Curve 3.2 Market Equilibrium 3.2.1 Equilibrium and Equilibrium Price 3.2.2 Change of Equilibiun 3.3 Elasticity of Demand and Supply 3.3.1 The Elasticity of Demand 3.3.2 The Elasticity of Supply Unit 4 Consumption and Production 4.1 Utility and Consumer Surplus 4.1.1 Total Utility and Marginal Utility 4.1.2 Consumer Surplus 4.2 Consumer Behavior Theories 4.2.1 Consumer Equilibrium 4.2.2 Income Effect and Substitution Effect 4.3 Cost, Revenue and Profit 4.3.1 Cost and Producer Surplus 4.3.2 Revenue and Profit 4.4 Producers and Production Theory 4.4.1 Producers and Production Functions 4.4.2 Productivity and Marginal Effects Unit 5 Market Competition 5.1 Market and Market Structure 5.2 Competition and Monopoly 5.2.1 Perfectly Competitive Market