商业模式创新：数字经济时代持续竞争优势的源泉

《商业模式创新》在明确商业模式创新在当前数字经济发展热潮中的重要作用的基础上，重点介绍了商业模式创新的基本概念、主要工具、常见类型、重要方法、战略框架与伦理规范等基础知识；突出介绍了商业模式创新过程中高管团队的作用、需求侧战略引领以及商业生态系统情境等进阶知识；最后特别介绍了新一代数字技术发展及其使能的商业模式创新，以及数字化转型及其驱动的数字商业模式创新等前沿内容，力求诠释数字经济发展背景下，为什么以及如何实现成功的商业模式创新。 全书共3篇12章，各篇内容逐层深入。第1章～第7章为第一篇—商业模式创新基础知识篇，第8章～第10章为第二篇—商业模式创新进阶知识篇，第11章、第12章为第三篇—商业模式创新前沿专题篇。读者可以根据需要选择学习或参考基础知识篇，基础知识篇+进阶知识篇或基础知识篇+前沿专题篇，当然也可根据需要选择学习或参考本书的全部内容。 本书适合作为高等院校管理类、经济类专业高年级本科生和研究生的教材，也可供对商业模式设计、创新、运营比较感兴趣的广大研究人员和企业实践者参考。

CONTENTS目录 第一篇基础知识 第 1章商业模式创新与数字经济 ························································3 1.1 数字经济的兴起、内涵与特征 ··········································· 3 1.2 数字经济的内容与构成···················································· 7 1.3 商业模式创新与数字经济发展 ··········································14 第 2章商业模式创新概述 ······························································· 21 2.1 商业模式的定义与功能 ···················································21 2.2 商业模式与传统战略论的关系 ··········································23 2.3 商业模式创新的定义 ·····················································24 2.4 商业模式创新与持续竞争优势 ··········································25 2.5 商业模式创新的挑战 ·····················································29 2.6 我国商业模式创新简史 ···················································32 第 3章商业模式创新工具 ······························································· 39 3.1 商业模式解构与商业模式创新工具 ····································39 3.2 常见的商业模式解构与创新工具 ·······································42 第 4章商业模式创新类型 ······························································· 57 4.1 基于画布式样的商业模式创新类型 ····································57 4.2 基于设计主题的商业模式创新类型 ····································69 4.3 基于破坏性创新的商业模式创新类型 ·································71 第 5章商业模式创新方法 ······························································· 77 5.1 商业模式创新的设计方法 ················································77 5.2 商业模式创新的评价方法 ················································86 第 6 章商业模式创新战略 ······························································· 97 6.1 商业模式创新战略的制定 ················································97 6.2 商业模式创新战略的执行·············································· 104 6.3 商业模式创新战略的常见问题 ········································ 106 第 7 章商业模式创新伦理与治理 ·····················································113 7.1 商业模式创新中的常见伦理问题 ····································· 113 7.2 商业模式创新中的企业对内伦理规范 ······························· 116 7.3 商业模式创新中的企业对外伦理规范 ······························· 119 7.4 商业模式创新伦理的治理·············································· 124 第二篇进阶知识 第 8 章高管团队与商业模式创新 ·····················································139 8.1 高管团队的界定 ························································· 139 8.2 高管团队认知与商业模式创新 ········································ 140 8.3 高管团队行为与商业模式创新 ········································ 145 8.4 高管团队动态管理能力与商业模式创新····························· 148 8.5 高管团队决策逻辑与商业模式创新 ·································· 151 第 9 章需求侧战略与商业模式创新 ···················································159 9.1 需求侧战略及其对商业模式创新的价值····························· 159 9.2 基于顾客体验的商业模式创新 ········································ 162 9.3 商业模式创新促发顾客价值共创 ····································· 167 9.4 商业模式创新获取顾客侧结果 ········································ 168 第 10 章商业生态系统与商业模式创新 ··············································175 10.1 商业生态系统内涵 ····················································· 175 10.2 商业生态系统战略 ····················································· 179 10.3 商业生态系统与商业模式创新的关系 ······························ 182 第三篇前沿专题 第 11章新一代数字技术与商业模式创新 ···········································193 11.1 大数据与商业模式创新 ·············································· 193 11.2 云计算与商业模式创新 ···················