Chapter 1 Business Plan
Chapter 2 Forms of Business Ownership
Chapter 3 Strategic Management
Chapter 4 Marketing
Chapter 5 Product Development
Chapter 6 Pricing
Chapter 7 Promotion
Chapter 8 Distribution
Chapter 9 Organizational Structure
Chapter 10 Corporate Financing
Chapter 11 Accounting and Financial Analysis
Chapter 12 Motivating, Satisfying and Leading Employees
Chapter 13 Market, Supply and Demand
Chapter 14 Money and Banking
Chapter 15 International Business
References
