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实用现代商务英语写作

实用现代商务英语写作

  • 出版社: 四川大学出版社
  • 作者: 周述谨 著作
  • 商品条码: 9787561443101
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《实用现代商务英语写作》:ModernbusinessEnglishisthewritingofinformationinawaythatgivesareaderagoodchanceofunderstandingthedocumentatthefirstreading.
内容简介
《实用现代商务英语写作》根据商务写作的特点,分三个部分对其进行全面介绍。靠前部分介绍以顾客(读者)为导向的商务英语写作原则和写作流程与技巧;第二部分介绍商务书信的格式和构成以及各类常用商务书信的写作,包括书信、电子邮件、传真、备忘录、会议记录、报告、履历表和求职信;第三部分着重根据靠前贸易流程介绍靠前贸易书信的写作,包括靠前贸易流程介绍、建立业务关系、询盘、发盘、还盘、接受、包装、装运、支付、保险,以及抱怨、索赔和理赔。书中每章都有专业知识介绍和商务写作技巧介绍,并且根据作者多年靠前商务工作实践,书中给出了大量实例,以及常用句型和练习。
《实用现代商务英语写作》融英语语言知识、商务知识和靠前贸易知识于一体,内容新颖、阐释详尽、实例丰富真实、学练结合、实用性强。《实用现代商务英语写作》适用于商务英语、靠前贸易、靠前经济、靠前旅游和企业管理等专业的学生使用,对从事外贸、外经、外事和外企工作人员也有很强的实用价值。
目录
PartOneReader-OrientedModernBusinessEnglishWriting
Chapter1ProcessofBusinessEnglishWriting
Ⅰ.Introduction
Ⅱ.Plan
Ⅲ.Organize
Ⅳ.Draft
Ⅴ.Revise
Ⅵ.Edit
WordsandExpressions
Exercises

PartTwoModernBusinessEnglishWriting
Chapter2BusinessEnglishLetters
Ⅰ.TheStructureofaBusinessEnglishLetter
Ⅱ.TheFormatofaBusinessEnglishLetter
Ⅲ.Font
Ⅳ.Punctuation
Ⅴ.EnvelopeAddressing
WordsandExpressions
Exercises

Chapter3BusinessEnglishEmail
Ⅰ.Introduction
Ⅱ.WritingEffectiveEmail
Ⅲ.SpecimenEmail
WordsandExpressions
Exercises

Chapter4BusinessEnglishFaxes
Ⅰ.Introduction
Ⅱ.FaxCoverSheet
Ⅲ.ConventionsforSendingFax
Ⅳ.SpecimenFaxes
WordsandExpressions
Exercises

Chapter5BusinessEnglishMemos
Ⅰ.Introduction
Ⅱ.ConventionsforWritingMemos
Ⅲ.SpecimenMemos
WordsandExpressions
Exercises

Chapter6BusinessEnglishMinutes
Ⅰ.Introduction
Ⅱ.StrategiesforWritingEffectiveMinutes
Ⅲ.SpecimenMinutes
WordsandExpressions
CommonlyUsedSentences
Exercises

Chapter7BusinessEnglishReports
Ⅰ.Introduction
Ⅱ.FormalReports
Ⅲ.InformalReports
Ⅳ.SpecimenReports
WordsandExpressions
CommonlyUsedSentences
Exercises

Chapter8Resume
Ⅰ.Introduction
Ⅱ.TheStructureofaResume
Ⅲ.FormatsofaResume
Ⅳ.WritingStyle
Ⅴ.SpecimenResumes
WordsandExpressions
Exercises

chapter9ApplicationLetter
Ⅰ.Introduction
Ⅱ.OutlineforanApplicationLetter
Ⅱ.SpecimenApplicationLetters
WordsandExpressions
CommonlyUsedSentences
Exercises

PartThreeBusinessLettersforInternationalTrade
Chapter10ABriefIntroductiontoInternationalTradePractice..
Ⅰ.Introduction
Ⅱ.GeneralProceduresofExportTransactions
Ⅲ.GeneralProceduresofImportTransactions
WordsandExpressions

Chapter11EstablishingBusinessRelations
Ⅰ.Introduction
Ⅱ.TheStructureofaLetterofEstablishingBusinessRelations
Ⅲ.SpecimenLetters
WordsandExpressions
CommonlyUsedSentences
Exercises

Chapter12Enquiry
Ⅰ.Introduction
Ⅱ.TheStructureofanEnquiry
Ⅲ.SpecimenLetters
WordsandExpressions
CommonlyUsedSentences
Exercises

Chapter13Offer
Ⅰ.Introduction
Ⅱ.TheStructureofanOffer
Ⅲ.SpecimenLetters
WordsandExpressions
CommonlyUsedSentences
Exercises

Chapter14Counter-Offer
Chapter15OrderandAcceptance
Chapter16Packing
Chapter17Shipment
Chapter18Payment
Chapter19Insurance
Chapter20Complaints,ClaimsandAdjustments
AppendixACurrency
AppendixBBanks
AppendixCTradeTems
AppendixDCapitalsandStatesofU.S.A
References

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