全国重点旅游院校精品教材-跨境电商实用英语

本书共包含8个单元，单 元主题依据跨境电商背景下 外贸业务流程循序推进，每 个单元又分为3课内容，从 理解行业知识、加强沟通交 流、撰写工作邮件三个方面 系统地提高学生的跨境电商 英语综合应用能力。 本书可供高职院校跨境 电商英语课程使用，旨在使 学生掌握跨境电商英语常用 词汇及语句表达，具备开展 跨境贸易的英语应用能力。 同时，本书也可供跨境电商 或国际贸易从业者自学参考 。

Unit 1 About Cross-border E-commerce Lesson 1 Insight into Cross-border E-commerce Lesson 2 Business Communication Lesson 3 Practical Writing Unit 2 Product Selecting Lesson 1 Insight into Product Selecting Lesson 2 Business Communication Lesson 3 Practical Writing Unit 3 Product Listing Lesson 1 Insight into Product listing Lesson 2 Business Communication Lesson 3 Practical Writing Unit 4 Online Marketing Lesson 1 Insight into Online Marketing Lesson 2 Business Communication Lesson 3 Practical Writing Unit 5 Pre-sales Service Lesson 1 Insight into Pre-sales Service Lesson 2 Business Communication Lesson 3 Practical Writing Unit 6 Delivery Service Lesson 1 Insight into Delivery Service Lesson 2 Business Communication Lesson 3 Practical Writing Unit 7 After-sales Service Lesson 1 Insight into After-sales Service Lesson 2 Business Communication Lesson 3 Practical Writing Unit 8 Business Ethics in E-commerce Lesson 1 The Importance of Ethics in E-commerce Lesson 2 Business Communication Lesson 3 Practical Writing 参考文献 附录