跨境电商专业英语

本教材旨在培养学生的 跨境电商专业英语应用能力 ，依据跨境电商岗位工作需 要的英语技能调查结果，设 置了读、写两部分内容。读 、写内容独立设置，有利于 分别开展针对性的、系统性 的读与写能力训练，避免了 以往教材“融合”式设计的非 系统性，使学生在读、写技 能两方面都能得到较充分的 训练。同时，较好地处理了 读与写技能的“输入-输出” 关系。

Part I Reading-centric Practice Chapter One Account Settings 1.1 Amazon Accounts 1.2 Seller's Info &Policies 1.3 International Seller's Obligations 1.4 Sell on Amazon Chapter Two Product Listing 2.1 Listing Guidelines 2.2 Listing Information 2.3 Item Pricing 2.4 Product Listing Chapter Three Product Marketing 3.1 Amazon Ad Types 3.2 Amazon Ad Campaigns 3.3 Amazon Marketing Tools 3.4 Social Media Marketing Chapter Four Order Processing 4.1 Order Fulfilling 4.2 Order Managing 4.3 Fulfillment By Amazon（FBA） Chapter Five After-sale Management 5.1 Feedback & Performance Management 5.2 Returns，Refunds and Claims Part II Writing-centric Practice Chapter Six Store Information Copy 6.1 Store Basics Copy 6.2 Store Introduction Copy 6.3 Brand Culture Copy Chapter Seven Product Information Copy 7.1 Product Titles Cop y 7.2 Product Specifics Copy 7.3 Product Details Copy Chapter Eight Marketing & Promotion Copy 8.1 Promotions Copy 8.2 EDM Copy 8.3 Advertorials Copy Chapter Nine Customer Service Copy 9.1 Pre-Sale Communications Copy 9.2 After-Order-Placement Communications Copy 9.3 After-Sale Communications Copy Chapter Ten Job Application Copy 10.1 Cover Letter Copy 10.2 Resume Copy Appendices Appendix I GLOSSARY Appendix II COMPOUNDS Appendix III ABBREVIATIONS References