空乘人员形象设计与化妆技巧

本教材共 8 章，包括空乘形象设计概述，空乘服装、配饰与搭配，空乘发型设计与护发，妆容设计基础与护肤，空乘妆容设计与化妆，空乘健美塑形与仪态美，空乘面试形象设计，空乘职业形象诠释等内容。每章章前都设有章前提要和学习目标，章后设有本章实操和思考练习题，以帮助师生明确教学目的和要求，掌握重点和难点，学会具体问题具体分析。本教材专业特点突出，实用性强，内容取材于实际工作环境和日常生活，具有很强的针对性。本教材主要适用于航空服务艺术与管理专业、空中乘务专业的教学，对于高铁乘务、酒店管理、旅游管理等有职业形象要求的专业也有借鉴意义。

目录 第一章 空乘形象设计概述 ···············································································1 第一节 空乘形象设计 ···············································································1 第二节 形象设计的艺术表达 ······································································7 第三节 空乘形象的特征 ············································································9 第四节 空乘形象设计的总体要求 ·····························································.14 本章实操 ······························································································.17 思考练习题 ···························································································.17 第二章 空乘服装、配饰与搭配 ······································································.18 第一节 服装的色彩 ···············································································.18 第二节 服装、配饰的搭配原则 ································································.24 第三节 空乘制服的特点及搭配 ································································.29 第四节 空乘制服配饰 ············································································.35 第五节 社会交往中的服装与配饰 ·····························································.37 本章实操 ······························································································.41 思考练习题 ···························································································.41 第三章 空乘发型设计与护发 ·········································································.42 第一节 发型设计的基本概念 ···································································.42 第二节 职业发型设计 ············································································.45 第三节 乘务员发型设计 ·········································································.46 第四节 盘发技能 ··················································································.47 第五节 头发的清洁与护理 ······································································.50 本章实操 ······························································································.54 思考练习题 ···························································································.54 第四章 妆容设计基础与护肤 ·········································································.55 第一节 化妆的基本常识 ·········································································.55 第二节 皮肤的生长状态 ·········································································.61 第三节 皮肤的营养 ···············································································.63 第四节 空乘人员护肤要领 ······································································.66 第五节 美白皮肤的措施 ·········································································.73 第六节 护肤的误区 ···············································································.77 本章实操 ······························································································.79 思考练习题 ···························································································.79 第五章 空乘妆容设计与化妆 ·········································································.80 第一节 常用化妆工具 ············································································.80 第二节 化妆品的类型及选用方法 ·····························································.83 第三节 妆容设计的原则与方法 ································································.90 第四节 空乘人员化妆的技巧 ···································································.97 第五节 补妆方式与化妆礼仪 ···································································102 第六节 国外航空公司空乘职业妆容的特点 ·················································104 本章实操 ······························································································107 思考练习题 ···························································································107 第六章 空乘健美塑形与仪态美 ······································································108 第一节 认识形体美 ···············································································108 第二节 常见的健美塑形方式 ··································································.112 第三节 控制体重和保持形体美 ································································122 第四节 空乘仪态美 ···············································································124 本章实操 ······························································································128 思考练习题 ···························································································128 第七章 空乘面试形象设计 ············································································129 第一节 面试形象的基本要求 ···································································129 第二节 面试着装与形体标准 ···································································132 第三节 面试妆容设计 ············································································135 第四节 面试发型设计及举止形象要素 ·······················································138 本章实操 ······························································································141 思考练习题 ···························································································141 第八章 空乘职业形象诠释 ············································································142 第一节 确定职业形象设计目标 ································································143 第二节 明确职业形象彰显的集体元素 ·······················································146 第三节 个人对职业形象的必要呵护 ··························································148 第四节 用职业形象诠释服务职责 ·····························································150 第五节 培养个人的审美品位 ···································································151 本章实操 ······························································································157 思考练习题 ···························································································158 附录 A 空乘形象设计调查问卷·······································································159 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