Chapter 1 Introduction: From Image to Spectacle 1
1.1 The Image Age and Theories of the Image 1
1.2 Semiotics as the Methodology to Master Media Spectacles 5
1.3 Main Areas of Iconicity 8
1.3.1 The Importance of Iconicity (像似性, xiangsixing) 8
1.3.2 Iconicity in Linguistics 10
1.3.3 Verbal Icons in Literature and General Images in Contemporary Media 12
1.4 Research Scope and Development 14
Chapter 2 Sign and Image 18
2.1 Sign and the Pedigreeof Image 18
2.1.1 Sign 18
2.1.2 Image 27
2.1.3 Motivation 41
2.2 Image as an Icon 49
2.2.1 An Icon Not Necessarily an Image 49
2.2.2 Degree of Iconicity 51
Chapter 3 Transparent Languages 65
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